{"id":108,"date":"2020-09-14T04:43:55","date_gmt":"2020-09-14T04:43:55","guid":{"rendered":"https:\/\/blogs.qiscus.com\/id\/?p=108"},"modified":"2025-11-26T16:51:19","modified_gmt":"2025-11-26T09:51:19","slug":"whatsapp-business-api-dan-customer-journey","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/","title":{"rendered":"WhatsApp Business API dan Customer Journey"},"content":{"rendered":"\n<p><em><em>WhatsApp Business API merupakan salah satu servis yang disediakan oleh WhatsApp. Jika WhatsApp biasa diperuntukan untuk kegunaan sehari-hari dengan teman dan keluarga, WhatsApp Business API menawarkan Anda, pelaku bisnis, ekosistem untuk berkomunikasi dengan konsumen yang cepat, aman, serta dapat diandalkan. <\/em><\/em><\/p>\n\n\n\n<p><em>Sebelumnya<em>, kami sudah menceritakan kepada Anda kelebihan WhatsApp Business API. Kali ini, kami ingin memperlihatkan kepada Anda bagaimana peran penggunaan WhatsApp Business API pada customer journey Anda.<\/em><\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#Bagaimana_WhatsApp_Business_API_akan_mempengaruhi_customer_journey\" >Bagaimana WhatsApp Business API akan mempengaruhi customer journey?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#Awareness\" >Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#Consideration\" >Consideration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#Purchase\" >Purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#Care\" >Care<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#Pentingnya_Customer_Journey_Bagi_Bisnis\" >Pentingnya Customer Journey Bagi Bisnis<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bagaimana_WhatsApp_Business_API_akan_mempengaruhi_customer_journey\"><\/span>Bagaimana WhatsApp Business API akan mempengaruhi <em>customer journey<\/em>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pada umumnya, <em>customer journey<\/em> dimulai pada tahap <em>awareness<\/em>, yaitu ketika seseorang menyadari akan adanya produk yang ditawarkan suatu bisnis. Biasanya hal ini terjadi saat seseorang menghadapi suatu masalah dan membutuhkan sebuah solusi. Pada tahap <em>awareness <\/em>juga lah <em>lead generation <\/em>terjadi. Diawali dengan <em>awareness<\/em>, <em>customer journey <\/em>diakhiri dengan pembelian atau yang biasa disebut dengan <em>purchase<\/em>, sehingga seseorang yang awalnya hanya baru mengenal suatu bisnis akhirnya menjadi seorang konsumen.<br><br>Namun, di masa sekarang yang sangat mengedepankan <em>customer experience<\/em>, tahap setelah <em>purchase, <\/em>yaitu <em>care<\/em>\/<em>after sales<\/em> menjadi sangatlah penting untuk bisa mencapai <em>end-to-end customer journey <\/em>yang terbaik. Lalu, bagaimana <a href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api\/\">WhatsApp Business API akan memberikan dampak positif<\/a> bagi <em>customer journey <\/em>bisnis Anda?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Awareness\"><\/span>Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dalam memperoleh <em>awareness <\/em>dari masyarakat agar tercipta kesadaran akan eksistensi suatu produk, banyak sekali usaha yang dapat dilakukan oleh Anda, para pelaku bisnis. Mulai dari memaksimalkan aktivitas di sosial media, membentuk konten artikel blog, hingga membentuk kampanye <em>online<\/em> dan <em>offline<\/em> dengan bantuan <em>Key Opinion Leaders<\/em> (KOL). Tentunya, strategi tersebut diharapkan dapat membentuk serta membangun<em> engagement <\/em>dan<em> awareness <\/em>di kalangan individu yang menjadi target konsumen.<br><br>Namun, terkadang usaha seperti yang kami sebutkan di atas hanya membuat masyarakat mengenali produknya, tanpa tertarik ataupun penasaran untuk mencoba.<br><br>Oleh karena itu, inilah saatnya bagi Anda untuk mengembangkan strategi dalam memperoleh <em>awareness<\/em>. Bagaimana caranya? Ketika menggunakan berbagai media promosi, Anda bisa menambahkan <em>call-to-action <\/em>langsung ke kontak bisnis Anda. Sehingga ketika target konsumen tertarik untuk mengetahui produk Anda lebih lanjut dan ingin mencoba, mereka bisa secara langsung menghubungi Anda.<br><br>Penggunaan WhatsApp Business API pada media promosi akan membantu Anda mencapai hal tersebut. Anda akan secara langsung terhubung dengan konsumen melalui iklan-iklan yang akan mengantarkan konsumen kepada Anda. Lebih baiknya lagi, dengan akun WhatsApp Business resmi Anda yang ditandai simbol <em>green tick<\/em>, konsumen akan merasa lebih aman dan nyaman dengan iklan yang telah Anda pasang. Dengan pemanfaatan WhatsApp Business API seperti ini, masyarakat yang sebelumnya belum mengenal produk Anda akan bisa terbangun kepercayaannya dan langsung menjadi <em>prospective customers<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consideration\"><\/span>Consideration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Menurut hasil riset yang dilansir oleh <em>Adweek<\/em>, 81% konsumen biasanya akan melakukan riset terlebih dahulu sebelum melakukan pembelian suatu produk. Angka tersebut baru menggambarkan sektor B2C. Pada sektor B2B, angka ini lebih tinggi, yaitu 94%. Hal ini menunjukkan, sangat penting bagi pelaku bisnis untuk memberikan pemahaman kepada konsumen tentang urgensi produknya, serta informasi lain yang dibutuhkan konsumen.<br><br>Biasanya, pembuatan konten-konten media sosial dan <em>website<\/em> menjadi pilihan utama pelaku bisnis dalam memperkenalkan produk dan informasi lainnya yang relevan. Namun, itu tidaklah cukup karena sangat banyak konsumen yang ingin mendengarkan secara langsung dari Anda agar bisa lebih memahami dan percaya akan kualitas produk.<br><br>Fitur yang dapat dihadirkan melalui WhatsApp Business API akan mempermudah komunikasi Anda dengan calon konsumen. Melalui fitur <em>agent allocation<\/em> yang memungkinkan Anda menambah tim <em>customer service<\/em> tanpa adanya batas agen dan kebebasan mengalokasikan tim Anda, Anda akan bisa menjawab semua rasa penasaran calon konsumen terkait produk Anda secara cepat dan nyaman. Semua calon konsumen yang ingin mengetahui lebih lanjut produk yang Anda tawarkan nantinya akan bisa secara sama rata dan efisien dilayani oleh tim Anda. Dengan interaksi yang aman dan menyenangkan melalui WhatsApp Business API, tentunya konsumen Anda dapat dengan lebih mudah memahami bisnis dan produk Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Purchase\"><\/span>Purchase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pada tahap <em>purchase <\/em>atau pembelian, yang biasanya menjadi target suatu bisnis, konsumen umumnya akan mencari tahu <em>unique value proposition<\/em> atau faktor x apa yang ada pada produk Anda. Mereka ingin memahami apa yang akan mereka dapatkan ketika membeli produk tersebut.<\/p>\n\n\n\n<p>Selain kebaruan yang berhubungan dengan produk, di masa sekarang, <em>value proposition <\/em>juga menyertakan <em>customer experience <\/em>sebagaisalah satu nilai dan faktor pembeda yang penting bagi konsumen. Dengan membentuk <em>customer experience <\/em>yang menyenangkan dan relevan bagi konsumen, Anda dapat membentuk suatu <em>unique value proposition<\/em>.<br><br>Caranya, Anda dapat meningkatkan <em>conversational experience<\/em> antara bisnis melalui para agen <em>customer service<\/em> dengan konsumen. Terutama di masa sekarang, dimana konsumen mengharapkan adanya interaksi yang <em>real-time<\/em> dengan bisnis. Artinya konsumen mengharapkan mendapatkan balasan pesan secara cepat melalui media yang menjadi pilihan mereka, seperti WhatsApp.<br><br>WhatsApp Business API memungkinkan hal tersebut dengan fitur <em>unlimited agent<\/em> yang akan memastikan konsumen Anda selalu terlayani. Ditambah lagi,Anda bisa mengirimkan notifikasi pesan penting secara langsung yang dapat muncul dalam bentuk <em>pop-up notification <\/em>pada <em>device<\/em> konsumen Anda, sehingga pesan Anda tidak akan terlewat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Care\"><\/span>Care<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Di masa sekarang, tahap <em>care <\/em>menjadi semakin penting bagi para pelaku bisnis, terutama karena persaingan di industri yang semakin ketat. Akibatnya, fase ini akan menjadi krusial bagi konsumen sebelum melakukan pembelian kembali ataupun memberikan rekomendasi kepada teman maupun kerabat. Tentu tujuan utamanya adalah untuk mempertahankan konsumen.<br><br>Usaha yang dapat dilakukan adalah dengan memberikan pelayanan <em>customer support <\/em>yang baik. Dengan WhatsApp Business API yang hadir dengan fitur <em>human-chatbot collaboration<\/em>, Anda dapat memberikan respon kepada pertanyaan dan keluhan konsumen secara otomatis. Ditambah lagi, adanya fitur <em>auto-responder <\/em>yang akan memberikan balasan otomatis yang tepat ketika konsumen menghubungi Anda di luar jam kerja. Dengan jumlah agen <em>customer service <\/em>tanpa batas, Anda juga bisa menjamin konsumen Anda akan mendapatkan jawaban yang sesuai dengan kebutuhan mereka.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pentingnya_Customer_Journey_Bagi_Bisnis\"><\/span>Pentingnya Customer Journey Bagi Bisnis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Memahami <em>customer journey <\/em>dari konsumen, sangatlah penting bagi Anda, para pelaku bisnis. Hal ini akan membantu memudahkan Anda dalam mempersiapkan berbagai strategi yang sesuai untuk menarik target konsumen.<br><br>Apalagi, saat ini, <em>customer journey <\/em>telah mulai terdisrupsi dengan hadirnya aplikasi layanan pesan instan seperti WhatsApp. Hal ini bukan tanpa alasan. Menurut hasil survei <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/3-ways-messaging-is-transforming-the-path-to-purchase\">Facebook<\/a>, lebih dari 68% orang merasa bahwa pengalaman sebagai pelanggan terasa lebih baik ketika ada komunikasi langsung melalui layanan pesan instan dengan pelaku bisnis. Mengoptimalkan penggunaan aplikasi WhatsApp bagi bisnis dengan WhatsApp Business API tentunya akan menghadirkan potensi yang sangat besar bagi bisnis Anda. Pasalnya, jumlah pengguna bulanan WhatsApp saat ini telah mencapai lebih dari <a href=\"https:\/\/www.statista.com\/statistics\/260819\/number-of-monthly-active-whatsapp-users\/\">2 miliar pengguna<\/a>.<\/p>\n\n\n\n<p>Berikut merupakan beberapa model pemanfaatan WhatsApp Business API yang dapat diadopsi oleh bisnis Anda. Ingin mencari tahu model penggunaan lainnya? <a href=\"https:\/\/www.qiscus.com\/contact?lang=id\">Hubungi kami<\/a> untuk memahami <a href=\"https:\/\/www.qiscus.com\/id\/whatsapp-business-api\">WhatsApp Business API<\/a> lebih lanjut.<\/p>\n","protected":false},"excerpt":{"rendered":"WhatsApp Business API merupakan salah satu servis yang disediakan oleh WhatsApp. Jika WhatsApp biasa diperuntukan untuk kegunaan sehari-hari&hellip;\n","protected":false},"author":27,"featured_media":140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[16,27,22,5,6,14,7,8,24,9,10,12],"class_list":{"0":"post-108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-customer-experience","9":"tag-customer-journey","10":"tag-customer-service","11":"tag-qiscus","12":"tag-qiscus-multichannel","13":"tag-qiscus-multichannel-chat","14":"tag-whatsapp","15":"tag-whatsapp-api","16":"tag-whatsapp-api-bot","17":"tag-whatsapp-business","18":"tag-whatsapp-business-api","19":"tag-whatsapp-integration"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business API dan Customer Journey<\/title>\n<meta name=\"description\" content=\"Customer journey sangatlah penting bagi perusahaan. Sekarang ini, conversational platform seperti WhatsApp memiliki peranan penting bagi customer journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Business API dan Customer Journey\" \/>\n<meta property=\"og:description\" content=\"Customer journey sangatlah penting bagi perusahaan. Sekarang ini, conversational platform seperti WhatsApp memiliki peranan penting bagi customer journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Omnichannel Conversational Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Qiscus\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T04:43:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T09:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2020\/09\/ilustrasi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Qiscus Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:site\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qiscus Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/\"},\"author\":{\"name\":\"Qiscus Editorial Team\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\"},\"headline\":\"WhatsApp Business API dan Customer Journey\",\"datePublished\":\"2020-09-14T04:43:55+00:00\",\"dateModified\":\"2025-11-26T09:51:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/\"},\"wordCount\":1034,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/09\\\/ilustrasi.png\",\"keywords\":[\"Customer Experience\",\"Customer Journey\",\"Customer Service\",\"Qiscus\",\"Qiscus Multichannel\",\"Qiscus Multichannel Chat\",\"WhatsApp\",\"WhatsApp API\",\"WhatsApp API Bot\",\"WhatsApp Business\",\"WhatsApp Business API\",\"WhatsApp Integration\"],\"articleSection\":[\"Insight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/\",\"name\":\"WhatsApp Business API dan Customer Journey\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/09\\\/ilustrasi.png\",\"datePublished\":\"2020-09-14T04:43:55+00:00\",\"dateModified\":\"2025-11-26T09:51:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\"},\"description\":\"Customer journey sangatlah penting bagi perusahaan. Sekarang ini, conversational platform seperti WhatsApp memiliki peranan penting bagi customer journey.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/09\\\/ilustrasi.png\",\"contentUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/09\\\/ilustrasi.png\",\"width\":1200,\"height\":628,\"caption\":\"customer journey\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/whatsapp-business-api-dan-customer-journey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Insight\",\"item\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/category\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WhatsApp Business API dan Customer Journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/\",\"name\":\"Omnichannel Conversational Platform\",\"description\":\"Artikel bagi Perusahaan untuk memajukan Customer Experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\",\"name\":\"Qiscus Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"caption\":\"Qiscus Editorial Team\"},\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/author\\\/editorialteam\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WhatsApp Business API dan Customer Journey","description":"Customer journey sangatlah penting bagi perusahaan. Sekarang ini, conversational platform seperti WhatsApp memiliki peranan penting bagi customer journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/","og_locale":"en_US","og_type":"article","og_title":"WhatsApp Business API dan Customer Journey","og_description":"Customer journey sangatlah penting bagi perusahaan. Sekarang ini, conversational platform seperti WhatsApp memiliki peranan penting bagi customer journey.","og_url":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/","og_site_name":"Omnichannel Conversational Platform","article_publisher":"https:\/\/www.facebook.com\/Qiscus","article_published_time":"2020-09-14T04:43:55+00:00","article_modified_time":"2025-11-26T09:51:19+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2020\/09\/ilustrasi.png","type":"image\/png"}],"author":"Qiscus Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@qiscus_io","twitter_site":"@qiscus_io","twitter_misc":{"Written by":"Qiscus Editorial Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#article","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/"},"author":{"name":"Qiscus Editorial Team","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559"},"headline":"WhatsApp Business API dan Customer Journey","datePublished":"2020-09-14T04:43:55+00:00","dateModified":"2025-11-26T09:51:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/"},"wordCount":1034,"commentCount":0,"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2020\/09\/ilustrasi.png","keywords":["Customer Experience","Customer Journey","Customer Service","Qiscus","Qiscus Multichannel","Qiscus Multichannel Chat","WhatsApp","WhatsApp API","WhatsApp API Bot","WhatsApp Business","WhatsApp Business API","WhatsApp Integration"],"articleSection":["Insight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/","url":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/","name":"WhatsApp Business API dan Customer Journey","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#primaryimage"},"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2020\/09\/ilustrasi.png","datePublished":"2020-09-14T04:43:55+00:00","dateModified":"2025-11-26T09:51:19+00:00","author":{"@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559"},"description":"Customer journey sangatlah penting bagi perusahaan. Sekarang ini, conversational platform seperti WhatsApp memiliki peranan penting bagi customer journey.","breadcrumb":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#primaryimage","url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2020\/09\/ilustrasi.png","contentUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2020\/09\/ilustrasi.png","width":1200,"height":628,"caption":"customer journey"},{"@type":"BreadcrumbList","@id":"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-dan-customer-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Insight","item":"https:\/\/www.qiscus.com\/id\/blog\/category\/insight\/"},{"@type":"ListItem","position":2,"name":"WhatsApp Business API dan Customer Journey"}]},{"@type":"WebSite","@id":"https:\/\/www.qiscus.com\/id\/#website","url":"https:\/\/www.qiscus.com\/id\/","name":"Omnichannel Conversational Platform","description":"Artikel bagi Perusahaan untuk memajukan Customer Experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qiscus.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559","name":"Qiscus Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","caption":"Qiscus Editorial Team"},"url":"https:\/\/www.qiscus.com\/id\/blog\/author\/editorialteam\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":6,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/108\/revisions"}],"predecessor-version":[{"id":10499,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/108\/revisions\/10499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media\/140"}],"wp:attachment":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/categories?post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/tags?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}