{"id":1658,"date":"2021-11-09T08:02:14","date_gmt":"2021-11-09T08:02:14","guid":{"rendered":"https:\/\/blogs.qiscus.com\/id\/?p=1658"},"modified":"2025-05-22T03:09:45","modified_gmt":"2025-05-22T03:09:45","slug":"perbedaan-customer-retention-dan-customer-loyalty","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/","title":{"rendered":"Perbedaan Customer Retention dan Customer Loyalty"},"content":{"rendered":"\n<p><em>Customer<\/em>, atau dalam bahasa Indonesia dikenal dengan istilah pelanggan, adalah orang yang menggunakan produk dari suatu perusahaan. Ada dua jenis <em>customer<\/em> yang sering kita dengar, yaitu <em>customer retention<\/em> dan <em>customer loyalty<\/em>. Keduanya sama-sama berpengaruh terhadap penjualan produk. Meski begitu, keduanya memiliki perbedaan cukup mencolok. Jadi, apakah perbedaan keduanya? Berikut jawabannya:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#Customer_Retention_vs_Customer_Loyalty\" >Customer Retention vs Customer Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#Pengaruhnya_bagi_Profit_Perusahaan\" >Pengaruhnya bagi Profit Perusahaan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#Cara_Melakukan_Customer_Retention\" >Cara Melakukan Customer Retention<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#1_Menjalankan_Program_Subscription\" >1. Menjalankan Program Subscription<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#2_Memberikan_Pelanggan_Kenyamanan_Optimal\" >2. Memberikan Pelanggan Kenyamanan Optimal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#3_Membuat_Program_Referral\" >3. Membuat Program Referral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#4_Menonjolkan_Brand_Anda_dari_Kompetitor\" >4. Menonjolkan Brand Anda dari Kompetitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#5_Berfokus_pada_Personalisasi\" >5. Berfokus pada Personalisasi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#6_Memberikan_Pelayanan_di_Platform_yang_Tepat\" >6. Memberikan Pelayanan di Platform yang Tepat<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Retention_vs_Customer_Loyalty\"><\/span>Customer Retention vs Customer Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Untuk mengetahui perbedaan keduanya, Anda terlebih dulu harus mengetahui pengertian dari jenis customer tersebut. <a href=\"https:\/\/www.qiscus.com\/id\/blog\/customer-retention\/\"><em>Customer retention<\/em> adalah<\/a> jenis pelanggan yang mungkin membeli produk perusahaan, tapi bisa juga tidak membeli. Pelanggan ini masih mungkin beralih pada brand lainnya dan lebih berfokus pada frekuensi melakukan pembelian sebuah produk.<\/p>\n\n\n\n<p>Sedangkan <em>customer loyalty<\/em> adalah <a href=\"https:\/\/blogs.qiscus.com\/id\/2020\/12\/16\/loyalitas-konsumen-efektivitas-efesiensi-dan-empati-layanan\/\">loyalitas pelanggan<\/a> untuk kembali membeli suatu produk kemudian merekomendasikannya pada orang lain. Pelanggan setia mampu mendatangkan <em>quality referral<\/em> dan review positif di berbagai platform digital ataupun <em>word-of-mouth<\/em> di masyarakat. Hal ini dikarenakan loyalitas pelanggan dapat menjamin keberadaan produk <em>brand<\/em> suatu perusahaan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pengaruhnya_bagi_Profit_Perusahaan\"><\/span>Pengaruhnya bagi Profit Perusahaan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>Customer retention<\/em> dan <em>customer loyalty <\/em>sama-sama dapat meningkatkan penjualan, sehingga sudah pasti akan membawa pengaruh sangat besar terhadap profit penjualan bagi perusahaan. <em>Retention<\/em> atau pembelian berulang merupakan hasil dari hubungan baik yang tercipta antara perusahaan dan pelanggan. Sedangkan pelanggan setia akan merasa senang untuk membeli suatu produk. Dengan demikian, angka pembelian pelanggan akan mengalami peningkatan.<\/p>\n\n\n\n<p>Melihat hal tersebut, penting bagi perusahaan untuk mengembangkan dan mempertahankan customer loyalty maupun customer retention dalam jangka panjang supaya dapat meraih kesuksesan bisnis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Melakukan_Customer_Retention\"><\/span>Cara Melakukan Customer Retention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/WEontzooOcI_fx7CDwofx8bdI9hUptmmPZSJV-X_A-Io8EEMuWR2vy_a_Ito4bajBDIvCmjKN9i5ac-78Yc_OupvY17IcZYiJRTN1n9THPEcI7pDa1aCp54ukT08cLnisE_kyKLP\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Freepik<\/figcaption><\/figure>\n\n\n\n<p>Untuk melakukan <em>customer retention<\/em>, Anda dapat melakukan beberapa langkah berikut ini:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Menjalankan_Program_Subscription\"><\/span>1. Menjalankan Program Subscription<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Program subscription ini berisi konten eksklusif yang dibuat untuk pelanggan lama. Melalui program ini, Anda tidak perlu mengeluarkan dana lagi, tapi tetap mampu meningkatkan <em>customer retention rate<\/em> serta <em>sales growth<\/em>.<\/p>\n\n\n\n<p>Ketika akan menjalankan program subscription, Anda terlebih dulu harus melakukan penelitian terhadap keinginan-keinginan para pelanggan Anda sehingga dapat memberikan konten yang sesuai dan tepat sasaran.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Memberikan_Pelanggan_Kenyamanan_Optimal\"><\/span>2. Memberikan Pelanggan Kenyamanan Optimal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Langkah lainnya adalah dengan memberikan para pelanggan kenyamanan yang optimal. Di samping dapat meningkatkan <em>customer retention<\/em>, strategi ini juga bisa meningkatkan <em>customer loyalty<\/em>.<\/p>\n\n\n\n<p>Setiap pelanggan tentu ingin bisa berbelanja senyaman mungkin. Jadi, pastikan Anda membuat proses belanja yang mudah dan tidak berbelit-belit, karena bisa membuat mereka malas untuk melanjutkan transaksi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Membuat_Program_Referral\"><\/span>3. Membuat Program <em>Referral<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Langkah selanjutnya adalah membuat program <em>referral<\/em> yang dapat menguntungkan kedua pihak. Salah satu contohnya adalah saat Anda membeli suatu produk lalu memberikan kode <em>referral<\/em> ke orang lain yang akan bertransaksi juga. Jadi, kedua pihak sama-sama mendapatkan promo.<\/p>\n\n\n\n<p>Misalnya saja pihak pemberi kode mendapatkan <em>gift voucher<\/em> yang dapat digunakan untuk membeli produk tertentu. Kemudian pihak yang memakai kode tersebut akan memperoleh diskon pada pembelian pertamanya. Melalui program ini, Anda bisa mempertahankan pelanggan lama, memperoleh pelanggan baru, serta memberikan <em>reward<\/em> pada pihak yang melakukan transaksi supaya ia tertarik untuk kembali berbelanja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Menonjolkan_Brand_Anda_dari_Kompetitor\"><\/span>4. Menonjolkan Brand Anda dari Kompetitor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Anda juga bisa melakukan strategi dengan menonjolkan brand yang Anda miliki dari yang dimiliki kompetitor. Tunjukkan apa yang membuat brand Anda berbeda dengan kompetitor. Melalui cara ini, pelanggan akan mengetahui dengan jelas apa kelebihan brand Anda yang tidak dimiliki brand dari perusahaan lain, sehingga dapat menjadi referensi untuk kemudian memilih brand Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Berfokus_pada_Personalisasi\"><\/span>5. Berfokus pada Personalisasi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jalinlah hubungan yang baik dengan pelanggan. Caranya adalah dengan menerapkan strategi personalisasi, yaitu membalas semua pesan masuk dari pelanggan satu per satu. Membalas secara perseorangan akan memberikan kesan bahwa Anda ingin dekat dengan para pelanggan, tidak sekedar ingin mendapatkan uang saja dari produk yang dibelinya. Hindari menggunakan pesan otomatis atau <em>template<\/em> yang memberikan kesan kaku dan tidak terdengar akrab.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Memberikan_Pelayanan_di_Platform_yang_Tepat\"><\/span>6. Memberikan Pelayanan di Platform yang Tepat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Supaya <em>customer retention rate<\/em> dapat meningkat, Anda juga harus memastikan telah memberikan <a href=\"https:\/\/blogs.qiscus.com\/id\/2021\/07\/13\/tips-meningkatkan-kualitas-pelayanan-dalam-bisnis\/\">pelayanan pelanggan<\/a> menggunakan <em>platform<\/em> yang sesuai. Anda perlu memahami pelanggan dengan mengetahui di mana mereka menghabiskan waktu terbanyak. Jadi, ketika terjadi masalah, Anda dapat memberitahukan dan memberikan layanan pada <em>customer<\/em> di <em>platform<\/em> tersebut.<\/p>\n\n\n\n<p>Kini Anda sudah mengetahui perbedaan <em>customer retention<\/em> dan <em>customer loyalty<\/em>, sekaligus cara meningkatkan <em>customer retention<\/em> bagi bisnis Anda. Dengan menerapkan strategi yang tepat, Anda akan berkesempatan mendapatkan angka penjualan yang lebih besar. Alhasil, bisnis Anda akan semakin berkembang dan mencapai kesuksesan. Semoga informasi ini bermanfaat.<\/p>\n\n\n\n<p>Selain itu, Anda juga perlu membangun<em> customer experience<\/em> yang menyenangkan. Bagaimana caranya? Qiscus dapat membantu Anda menemukan praktik terbaik dalam melakukannya dan memberi Anda solusi yang tepat. <a href=\"https:\/\/api.whatsapp.com\/send?phone=6281228430523&text=Hi,%20I%20would%20like%20to%20know%20more%20about%20the%20solutions%20offered%20by%20Qiscus\">Hubungi kami<\/a> untuk mempelajari lebih lanjut!<\/p>\n","protected":false},"excerpt":{"rendered":"Customer, atau dalam bahasa Indonesia dikenal dengan istilah pelanggan, adalah orang yang menggunakan produk dari suatu perusahaan. Ada&hellip;\n","protected":false},"author":27,"featured_media":1862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[560,559,485,457],"class_list":{"0":"post-1658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-customer","9":"tag-customer-loyalty","10":"tag-customer-retention","11":"tag-pelanggan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perbedaan Customer Retention dan Customer Loyalty<\/title>\n<meta name=\"description\" content=\"Apakah perbedaan customer retention maupun customer loyalty bagi bisnis? Cek jawabannya di artikel ini!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perbedaan Customer Retention dan Customer Loyalty\" \/>\n<meta property=\"og:description\" content=\"Apakah perbedaan customer retention maupun customer loyalty bagi bisnis? Cek jawabannya di artikel ini!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Omnichannel Conversational Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Qiscus\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-09T08:02:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T03:09:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/10\/customer-retention-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"341\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Qiscus Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:site\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qiscus Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/\"},\"author\":{\"name\":\"Qiscus Editorial Team\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\"},\"headline\":\"Perbedaan Customer Retention dan Customer Loyalty\",\"datePublished\":\"2021-11-09T08:02:14+00:00\",\"dateModified\":\"2025-05-22T03:09:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/\"},\"wordCount\":702,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/10\\\/customer-retention-1.jpg\",\"keywords\":[\"customer\",\"customer loyalty\",\"customer retention\",\"pelanggan\"],\"articleSection\":[\"Insight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/\",\"name\":\"Perbedaan Customer Retention dan Customer Loyalty\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/10\\\/customer-retention-1.jpg\",\"datePublished\":\"2021-11-09T08:02:14+00:00\",\"dateModified\":\"2025-05-22T03:09:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\"},\"description\":\"Apakah perbedaan customer retention maupun customer loyalty bagi bisnis? Cek jawabannya di artikel ini!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/10\\\/customer-retention-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/10\\\/customer-retention-1.jpg\",\"width\":512,\"height\":341,\"caption\":\"customer retention\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/perbedaan-customer-retention-dan-customer-loyalty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Insight\",\"item\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/category\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Perbedaan Customer Retention dan Customer Loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/\",\"name\":\"Omnichannel Conversational Platform\",\"description\":\"Artikel bagi Perusahaan untuk memajukan Customer Experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\",\"name\":\"Qiscus Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"caption\":\"Qiscus Editorial Team\"},\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/author\\\/editorialteam\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perbedaan Customer Retention dan Customer Loyalty","description":"Apakah perbedaan customer retention maupun customer loyalty bagi bisnis? Cek jawabannya di artikel ini!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/","og_locale":"en_US","og_type":"article","og_title":"Perbedaan Customer Retention dan Customer Loyalty","og_description":"Apakah perbedaan customer retention maupun customer loyalty bagi bisnis? Cek jawabannya di artikel ini!","og_url":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/","og_site_name":"Omnichannel Conversational Platform","article_publisher":"https:\/\/www.facebook.com\/Qiscus","article_published_time":"2021-11-09T08:02:14+00:00","article_modified_time":"2025-05-22T03:09:45+00:00","og_image":[{"width":512,"height":341,"url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/10\/customer-retention-1.jpg","type":"image\/jpeg"}],"author":"Qiscus Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@qiscus_io","twitter_site":"@qiscus_io","twitter_misc":{"Written by":"Qiscus Editorial Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#article","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/"},"author":{"name":"Qiscus Editorial Team","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559"},"headline":"Perbedaan Customer Retention dan Customer Loyalty","datePublished":"2021-11-09T08:02:14+00:00","dateModified":"2025-05-22T03:09:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/"},"wordCount":702,"commentCount":0,"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/10\/customer-retention-1.jpg","keywords":["customer","customer loyalty","customer retention","pelanggan"],"articleSection":["Insight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/","url":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/","name":"Perbedaan Customer Retention dan Customer Loyalty","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#primaryimage"},"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/10\/customer-retention-1.jpg","datePublished":"2021-11-09T08:02:14+00:00","dateModified":"2025-05-22T03:09:45+00:00","author":{"@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559"},"description":"Apakah perbedaan customer retention maupun customer loyalty bagi bisnis? Cek jawabannya di artikel ini!","breadcrumb":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#primaryimage","url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/10\/customer-retention-1.jpg","contentUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/10\/customer-retention-1.jpg","width":512,"height":341,"caption":"customer retention"},{"@type":"BreadcrumbList","@id":"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-customer-retention-dan-customer-loyalty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Insight","item":"https:\/\/www.qiscus.com\/id\/blog\/category\/insight\/"},{"@type":"ListItem","position":2,"name":"Perbedaan Customer Retention dan Customer Loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.qiscus.com\/id\/#website","url":"https:\/\/www.qiscus.com\/id\/","name":"Omnichannel Conversational Platform","description":"Artikel bagi Perusahaan untuk memajukan Customer Experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qiscus.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559","name":"Qiscus Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","caption":"Qiscus Editorial Team"},"url":"https:\/\/www.qiscus.com\/id\/blog\/author\/editorialteam\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/1658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/comments?post=1658"}],"version-history":[{"count":3,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/1658\/revisions"}],"predecessor-version":[{"id":8368,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/1658\/revisions\/8368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media\/1862"}],"wp:attachment":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media?parent=1658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/categories?post=1658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/tags?post=1658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}