{"id":2011,"date":"2021-12-08T05:57:52","date_gmt":"2021-12-08T05:57:52","guid":{"rendered":"https:\/\/www.qiscus.com\/id\/?p=2011"},"modified":"2025-09-19T09:51:15","modified_gmt":"2025-09-19T02:51:15","slug":"strategi-product-marketing","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/","title":{"rendered":"Strategi dan Pentingnya Product Marketing untuk Meningkatkan Penjualan"},"content":{"rendered":"\n<p>Ketika membicarakan tentang <em>marketing<\/em>, ada sebuah istilah yang disebut dengan <em>product marketing<\/em>. Secara definisi, <em>product marketing<\/em> memiliki arti suatu proses memasarkan produk pada para konsumen supaya bersedia melakukan pembelian produk, baik berupa barang maupun jasa.<\/p>\n\n\n\n<p>Apakah pentingnya bagi sebuah bisnis? Lalu, apa saja konsep dasar dan bagaimana penerapan strateginya yang tepat? Artikel ini akan membantu menjelaskannya untuk Anda. Berikut informasinya:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#Peranan_Product_Marketing_bagi_Bisnis\" >Peranan Product Marketing bagi Bisnis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#Konsep_Dasar\" >Konsep Dasar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#Produksi\" >Produksi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#Produk\" >Produk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#Penjualan\" >Penjualan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#Pemasaran\" >Pemasaran<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#Jenis_Strategi_yang_Bisa_Diterapkan\" >Jenis Strategi yang Bisa Diterapkan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#1_Pemasaran_Media_Sosial\" >1. Pemasaran Media Sosial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#2_Iklan_Berbayar\" >2. Iklan Berbayar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#3_Pemasaran_Transaksional\" >3. Pemasaran Transaksional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#5_Conversational\" >5. Conversational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#6_Interaktif\" >6. Interaktif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#7_Pemasaran_Konten\" >7. Pemasaran Konten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#8_Earned_media\" >8. Earned media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#9_Inbound_marketing\" >9. Inbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#10_Search_Engine_Optimization_SEO\" >10. Search Engine Optimization (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#11_Telemarketing\" >11. Telemarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#12_Program_referal\" >12. Program referal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/#13_Email_marketing\" >13. Email marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Peranan_Product_Marketing_bagi_Bisnis\"><\/span>Peranan Product Marketing bagi Bisnis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Peranannya berkaitan erat dengan kegiatan pemasaran, seperti:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Memperkenalkan produk pada konsumen agar tertarik untuk membelinya.<\/li><li>Mengembangkan program pemasaran.<\/li><li>Mengirimkan materi untuk bisa meraih pelanggan menggunakan beberapa metode komunikasi.<\/li><li>Mengembangkan dan mengawasi pelaksaan dari rencana pemasaran.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konsep_Dasar\"><\/span>Konsep Dasar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Untuk bisa menjalankan <em>product marketing<\/em> secara optimal, maka tim yang bertugas di bagian ini harus mengerti empat konsep dasar yang dimilikinya, yaitu:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produksi\"><\/span>Produksi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tim marketing harus selalu memperbarui informasi tentang produk yang sedang tren dan disukai oleh konsumen saat itu. Untuk bisa mengetahuinya, terjunlah langsung ke lapangan untuk mengamati perilaku konsumen sekaligus menyelidiki harga pasar. Dari pengamatan ini, Anda dapat menjadikannya sebagai acuan dalam merencanakan produk yang akan diciptakan perusahaan nantinya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produk\"><\/span>Produk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kualitas adalah hal yang dicari konsumen dari sebuah produk yang ingin dibelinya. Atas dasar inilah pihak perusahaan harus memastikan dengan benar kualitas produk yang ditawarkannya. Lakukan <em>quality control<\/em> terhadap produk sebelum ditawarkan pada konsumen. Selain itu, produk Anda juga sebaiknya dibuat dengan keunikan yang tidak dimiliki para kompetitor, sehingga menjadikannya sebagai ciri khusus yang akan menarik minat konsumen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Penjualan\"><\/span>Penjualan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Promosi dan penjualan adalah kegiatan yang saling berkaitan untuk memperkenalkan produk yang dimiliki perusahaan pada konsumen. Untuk membuat kegiatan penjualan semakin menarik, bisa menggunakan strategi pemberian gratis bonus dengan syarat tertentu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pemasaran\"><\/span>Pemasaran<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pemasaran merupakan kelanjutan dari konsep penjualan dengan tujuan utama untuk memenuhi kebutuhan pasar. Dalam pemasaran, pelanggan yang puas dengan produk Anda sangat diperhatikan. Ketika keinginan pelanggan mampu Anda penuhi, artinya kebutuhan pasar pun dianggap terpenuhi dengan baik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jenis_Strategi_yang_Bisa_Diterapkan\"><\/span>Jenis Strategi yang Bisa Diterapkan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/GS5cM_9RaM4zIb1t-59yyAfo6QdEy_-XEXMXfihn7vT6e6Hef07a7Okk1eufDaaeuaPI4iTcpnnVe6nmd5oB-F-SviXLBM7ADtDgD_f4fHFd4RlXfFiuexZ1rJCZ9SZBzr4Xtf1K\" alt=\"\" \/><figcaption>Freepik<\/figcaption><\/figure>\n\n\n\n<p>Seiring dengan perkembangan zaman, strategi <em>product marketing<\/em> pun semakin banyak jenisnya. Didukung oleh canggihnya teknologi saat ini, Anda bisa melakukan marketing secara <em>offline<\/em> maupun <em>online <\/em>yang terdiri dari beberapa jenis berikut ini:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pemasaran_Media_Sosial\"><\/span>1. Pemasaran Media Sosial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jumlah pengguna aktif media sosial yang hampir mencapi 3 miliar orang membuka peluang besar bagi para marketer untuk menjalankan <a href=\"https:\/\/www.qiscus.com\/id\/blog\/teknik-pemasaran-efektif-di-media-sosial\/\">pemasaran media sosial<\/a>. Di samping tidak membutuhkan biaya besar, pemasaran melalui platform media sosial juga sangat ampuh karena mampu menjangkau pasar yang sangat luas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Iklan_Berbayar\"><\/span>2. Iklan Berbayar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategi ini banyak digunakan oleh perusahaan untuk melakukan pemasaran produk mereka. Anda harus membayarkan sejumlah dana yang telah disepakati, kemudian pihak penyedia layanan akan menampilkan produk Anda. Untuk jenisnya sendiri terdiri dari <em>banner<\/em>, <em>pay per impression<\/em> (PPI), dan <em>pay per click<\/em> (PPC).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pemasaran_Transaksional\"><\/span>3. Pemasaran Transaksional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Metode yang digunakan adalah dengan memberikan penawaran menarik pada konsumen berupa promo, voucher, atau diskon sehingga mereka berminat untuk menambah jumlah barang belanja mereka. Bahkan mereka yang tadinya tidak berniat membeli, akhirnya tergoda untuk ikut membeli berkat pemasaran transaksional ini.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Conversational\"><\/span>5. Conversational<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sesuai namanya, strategi ini akan mengandalkan percakapan (<em>conversation<\/em>) untuk menawarkan produk pada konsumen. Percakapan dilakukan secara <em>real time<\/em> menggunakan media yang Anda miliki.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Interaktif\"><\/span>6. Interaktif<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategi product marketing ini melibatkan partisipasi konsumen ketika melakukan proses pemasaran. Melalui strategi interaktif, konsumen akan mendapatkan informasi terbaru dengan lebih cepat tentang produk Anda. Sebagai hasilnya, permintaan konsumen terhadap produk pun akan meningkat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Pemasaran_Konten\"><\/span>7. Pemasaran Konten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Menggunakan strategi pemasaran konten, Anda harus membuat konten yang berkualitas, relevan, dan konsisten supaya konsumen tertarik untuk membeli produk yang ditawarkan pada konten tersebut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Earned_media\"><\/span>8. Earned media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>Earned media<\/em> adalah media yang bisa didapatkan secara gratis dan mudah. Misalnya saja review di media sosial, testimoni pelanggan, <em>word of mouth<\/em>, dan lainnya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Inbound_marketing\"><\/span>9. Inbound marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategi ini menggunakan konten yang bermanfaat dan sesuai dengan pengalaman pelanggan. Ketika menggunakannya, Anda harus membuat pesan yang tepat dan sesuai supaya tidak dianggap mengganggu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Search_Engine_Optimization_SEO\"><\/span>10. Search Engine Optimization (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO akan mengupayakan konten yang Anda buat agar menempati posisi puncak pada mesin pencari menggunakan berbagai algoritme. Dengan demikian, ketika audiens mengetikkan kata kunci yang terkait, mereka akan menemukan konten Anda di posisi atas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Telemarketing\"><\/span>11. Telemarketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Meskipun tergolong tradisional, tapi strategi ini masih sering digunakan oleh marketer. Metodenya adalah dengan menawarkan produk perusahaan kepada pelanggan menggunakan saluran telepon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Program_referal\"><\/span>12. Program referal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Anda akan membutuhkan peran konsumen untuk membagikan informasi tentang produk Anda ke calon konsumen maupun orang-orang di sekitarnya. Jadi, jika ingin informasi yang dibagikan bersifat positif, Anda harus memastikan kualitas produk Anda sudah terjamin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Email_marketing\"><\/span>13. Email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategi <em>product marketing<\/em> ini menggunakan metode mengirimkan <em><a href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-mudah-menggunakan-email-marketing-untuk-bisnis\/\">email marketing<\/a><\/em> ke banyak pelanggan yang dijadikan target. Supaya tidak dianggap sebagai spam, pengiriman email sebaiknya diawali dengan menyapa pelanggan menggunakan nama mereka untuk menciptakan kesan personalisasi.<\/p>\n\n\n\n<p>Banyaknya jenis strategi product marketing akan memberikan Anda pilihan untuk menerapkan mana yang paling tepat untuk produk Anda. Bahkan, Anda bisa menerapkan beberapa strategi sekaligus untuk membuat produk Anda semakin dikenal konsumen secara luas dalam waktu singkat.<\/p>\n\n\n\n<p><br>Jika Anda membutuhkan solusi untuk memiliki percakapan dengan pelanggan, Anda dapat menghubungi Qiscus. Dengan produk-produk yang kami miliki, proses percakapan pun dapat terjadi dengan lebih mudah dan <a href=\"https:\/\/www.qiscus.com\/id\/leadgen\"><em>lead generation<\/em><\/a> akan dapat dengan mudah Anda peroleh. Langsung hubungi kami <a href=\"https:\/\/www.qiscus.com\/id\/customer\">di sini<\/a> jika Anda tertarik untuk mengetahuinya.<\/p>\n","protected":false},"excerpt":{"rendered":"Ketika membicarakan tentang marketing, ada sebuah istilah yang disebut dengan product marketing. Secara definisi, product marketing memiliki arti&hellip;\n","protected":false},"author":27,"featured_media":2012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[47,73,69,677,676],"class_list":{"0":"post-2011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-marketing","9":"tag-pemasaran","10":"tag-penjualan","11":"tag-peranan-product-marketing","12":"tag-product-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategi Product Marketing untuk Meningkatkan Penjualan<\/title>\n<meta name=\"description\" content=\"Penerapan strategi product marketing yang tepat akan membantu Anda meningkatkan penjualan. 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