{"id":2384,"date":"2022-01-04T01:24:02","date_gmt":"2022-01-04T01:24:02","guid":{"rendered":"https:\/\/www.qiscus.com\/id\/?p=2384"},"modified":"2025-01-31T02:54:17","modified_gmt":"2025-01-31T02:54:17","slug":"tips-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/","title":{"rendered":"Tips Marketing Campaign Efektif untuk Usaha Anda"},"content":{"rendered":"\n<p>Kampanye pemasaran atau marketing campaign adalah strategi untuk mempromosikan suatu aspek tertentu dari bisnis. Misalnya, meningkatkan brand awareness<em> <\/em>atau untuk mendapatkan feedback dari konsumen.\u00a0<\/p>\n\n\n\n<p>Dengan kata lain, marketing campaign ini bukanlah strategi utama pemasaran suatu brand. Melainkan hanyalah bagian kecil dari strategi pemasaran secara keseluruhan. Seperti sebagai promosi menyambut event tertentu. Misalnya, event gajian di marketplace, promo menjelang hari raya, cuci gudang akhir tahun, dan semacamnya.<\/p>\n\n\n\n<p>Umumnya, marketing campaign ini dijalankan dengan berbagai media tergantung dari tujuannya. Mulai dari email, selebaran, baliho, televisi, radio, PPC, hingga media sosial.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/#Cara_menjalankan_marketing_campaign\" >Cara menjalankan marketing campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/#1_Mengatur_tujuan_dan_batasan_dari_marketing_campaign\" >1. Mengatur tujuan dan batasan dari marketing campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/#2_Menentukan_batasan_kesuksesan\" >2. Menentukan batasan kesuksesan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/#3_Mengatur_dana_campaign\" >3. Mengatur dana campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/#Bagaimana_dan_Kapan_Anda_Menjalankan_Marketing_Campaign\" >Bagaimana dan Kapan Anda Menjalankan Marketing Campaign?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/#1_Setiap_Media_Memiliki_Jam_Sibuknya_Sendiri\" >1. Setiap Media Memiliki Jam Sibuknya Sendiri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/#2_Beda_Target_Audiens_Beda_Juga_Jam_Sibuknya\" >2. Beda Target Audiens, Beda Juga Jam Sibuknya<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/#Bagaimana_Anda_Mengukur_Hasil_Marketing_Campaign\" >Bagaimana Anda Mengukur Hasil Marketing Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-marketing-campaign\/#Cara_mudah_mengukur_marketing_campaign\" >Cara mudah mengukur marketing campaign<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_menjalankan_marketing_campaign\"><\/span>Cara menjalankan marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Setelah kita tahu campaign adalah sesuatu yang memiliki banyak manfaat, pasti Anda ingin mengetahui bagaimana cara menjalankan campaign. Inilah cara menjalankan campaign yang bisa Anda lakukan:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mengatur_tujuan_dan_batasan_dari_marketing_campaign\"><\/span>1. Mengatur tujuan dan batasan dari marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Menentukan tujuan yang ingin dicapai dari campaign merupakan hal yang utama yang harus dilakukan agar Anda tidak salah langkah. Selain itu, pastikan juga waktu yang dibutuhkan target pasar yang ingin Anda tuju dari produk yang Anda buat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Menentukan_batasan_kesuksesan\"><\/span>2. Menentukan batasan kesuksesan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Batasan kesuksesan yang dimaksudkan adalah saat Anda sudah mencapai tujuan yang telah Anda buat maka campaign sebaiknya dihentikan. Hal tersebut dimaksudkan untuk mengevaluasi dari campaign yang telah lakukan selama ini. <\/p>\n\n\n\n<p>Mungkin dengan adanya evaluasi ini bisa menentukan target baru yang menyukai produk Anda dan melakukan campaign marketing baru dengan brand yang baru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Mengatur_dana_campaign\"><\/span>3. Mengatur dana campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dana atau anggaran merupakan hal penting dalam campaign marketing. Kita harus mengatur anggaran pemasangan iklan di televisi, di Koran dan media lainnya dengan teliti agar tidak terjadi kerugian. Selain itu, Anda juga bisa menjalankan campaign di platform gratis yang ada di<a href=\"https:\/\/www.qiscus.com\/id\/blog\/jenis-media-sosial-yang-cocok-untuk-mengembangkan-bisnis\/\"> media sosial<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bagaimana_dan_Kapan_Anda_Menjalankan_Marketing_Campaign\"><\/span>Bagaimana dan Kapan Anda Menjalankan Marketing Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing campaign itu berkaitan erat dengan timing. Timing yang tidak tepat akan membuat campaign Anda tak digubris oleh publik.<\/p>\n\n\n\n<p>Misalnya, Anda menjalankan kampanye untuk mempromosikan paket travel baru ke New Zealand. Namun ternyata, sedang ada pandemi global yang melarang orang-orang untuk bepergian. Bisa-bisa kampanye Anda malah dihujat oleh netizen.<\/p>\n\n\n\n<p>Jadi, buatlah marketing campaign dengan melihat kondisi yang ada di Indonesia. Dengan begini, Anda bisa tahu apakah ini merupakan saat yang tepat untuk menjalankan marketing campaign atau tidak.<\/p>\n\n\n\n<p>Untungnya, Anda bisa menggunakan Google Trends untuk membantu mengetahui topik apa yang sedang hangat dibicarakan.\u00a0 Selain itu, perhatikan dua hal ini saat hendak merilis kampanye di media yang Anda pilih:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Setiap_Media_Memiliki_Jam_Sibuknya_Sendiri\"><\/span>1. Setiap Media Memiliki Jam Sibuknya Sendiri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jika Anda ingin marketing campaign dilihat oleh banyak orang, perhatikan jam sibuk di media yang dipilih. Sebab, bisa saja website Anda paling banyak pengunjung di hari jumat pukul tujuh malam. Namun ternyata, akun Instagram Anda paling banyak mendapatkan likes dan komentar di hari sabtu pukul 10 pagi.<\/p>\n\n\n\n<p>Melihat hal tersebut, sebaiknya Anda tidak merilis kampanye di semua media pada waktu bersamaan. Kecuali, jika media yang Anda pilih semuanya sibuk di waktu yang sama atau berdekatan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Beda_Target_Audiens_Beda_Juga_Jam_Sibuknya\"><\/span>2. Beda Target Audiens, Beda Juga Jam Sibuknya<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tak semua jenis orang akan mengakses suatu media di waktu yang bersamaan. Misalnya, follower Instagram Anda yang berumur 30-an tahun umumnya jarang membuka Instagram di hari dan jam kerja. Berkebalikan dengan anak sekolah atau mahasiswa, misalnya.<\/p>\n\n\n\n<p>Jadi, perhatikan juga kapan target audience kampanye Anda mengakses media tersebut agar tak salah sasaran. Anda bisa melakukan riset terlebih dahulu dan melihat analytics di website atau di masing-masing media sosial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bagaimana_Anda_Mengukur_Hasil_Marketing_Campaign\"><\/span>Bagaimana Anda Mengukur Hasil Marketing Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jawaban dari pertanyaan ini akan berbeda-beda tergantung tujuan Anda.<\/p>\n\n\n\n<p>Bisa saja jawaban Anda, \u201cjumlah retweet di Twitter,\u201d \u201cjumlah pembelian produk baru,\u201d \u201cjumlah subscribers di YouTube,\u201d \u201cjumlah conversion rate\u201d atau bahkan keempat-empatnya sekaligus.<\/p>\n\n\n\n<p>Oleh karena itu, berikut beberapa contoh metrik untuk mengukur marketing campaign Anda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mempromosikan produk atau jasa baru: jumlah pre-order, pembelian, atau CTR<\/li>\n\n\n\n<li>Meningkatkan brand awareness: jumlah followers di media sosial, jumlah traffic website sebulannya, jumlah diliput oleh situs berita,\u00a0<\/li>\n\n\n\n<li>Mendapatkan feedback dari konsumen: jumlah mention di media sosial, jumlah partisipan survey, jumlah review konsumen<\/li>\n\n\n\n<li>Meningkatkan pendapatan: jumlah conversion rate, leads, penjualan<\/li>\n\n\n\n<li>Mengumpulkan User Generated Content: jumlah followers, jumlah partisipan di media sosial<\/li>\n\n\n\n<li>\u00a0Mengingatkan engagement: jumlah komentar di blog, jumlah share artikel, share media sosial, jumlah like video, jumlah interaksi lewat private message di media sosial<\/li>\n\n\n\n<li>Mengiklankan event yang akan datang: jumlah booking, tiket terjual, mention media sosial, ulasan di situs berita<\/li>\n<\/ul>\n\n\n\n<p>Apabila Anda ingin menjalankan campaign di beberapa tempat sekaligus. Misalnya di media sosial, webinar, dan email. Sebaiknya metrik yang Anda gunakan juga berbeda-beda. Sebab, di mana bumi dipijak, di situ langit dijunjung. Artinya, beda tempat, beda juga cara kerjanya.<\/p>\n\n\n\n<p>Jadi, misalnya Anda menjalankan marketing campaign UGC seperti contoh di atas (di media sosial, blog, dan email. Nah, berarti metrik yang Anda gunakan untuk media sosial adalah jumlah like, komentar, dan followers. Sedangkan untuk blog adalah jumlah pengunjung atau share. Dan untuk email adalah open rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_mudah_mengukur_marketing_campaign\"><\/span>Cara mudah mengukur marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Saat ini, untuk mengetahui segala hal yang berkaitan dengan marketing campaign dan cara mengukurnya sangatlah mudah. Anda tinggal mengaktifkan aplikasi Qiscus, maka semua social media dan platform komunikasi yang menghubungkan perusahaan dengan<a href=\"https:\/\/www.qiscus.com\/id\/customer\"> customer<\/a> akan terhubung dan terukur dengan mudah.<\/p>\n\n\n\n<p>Anda bisa memantau semua media sosial Anda sekaligus mendapatkan feedback maupun review dari customer dalam pengelolaan satu dashboard multichat. Tunggu apalagi, segera kunjungi kami dan<a href=\"https:\/\/www.qiscus.com\/id\"> dapatkan informasi selengkapnya di sini.<\/a> \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Kampanye pemasaran atau marketing campaign adalah strategi untuk mempromosikan suatu aspek tertentu dari bisnis. Misalnya, meningkatkan brand awareness&hellip;\n","protected":false},"author":27,"featured_media":2385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[560,459,77,865,5,866],"class_list":{"0":"post-2384","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-customer","9":"tag-marketing-campaign","10":"tag-media-sosial","11":"tag-mengukur-marketing-campaign","12":"tag-qiscus","13":"tag-target-audiens-marketing-campaign"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips Marketing Campaign Efektif untuk Usaha Anda -<\/title>\n<meta name=\"description\" content=\"Marketing 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