{"id":2453,"date":"2019-10-16T07:08:26","date_gmt":"2019-10-16T07:08:26","guid":{"rendered":"https:\/\/www.qiscus.com\/id\/?p=2453"},"modified":"2026-01-27T17:14:27","modified_gmt":"2026-01-27T10:14:27","slug":"qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/","title":{"rendered":"Qiscus Dukung Sektor E-Commerce Indonesia: Optimalkan Fitur Chat Bukalapak"},"content":{"rendered":"\n<p>Popularitas pesan instan secara bertahap meningkat di Indonesia. <em>eMarketer<\/em> melaporkan bahwa <a href=\"https:\/\/tirto.id\/menilik-pengguna-messenger-di-indonesia-ccjz\">pada tahun 2014<\/a>, tercatat jumlah pengguna <em>chat messenger<\/em> di Indonesia mencapai 37,6 juta pengguna. Jumlah tersebut diprediksi meningkat menjadi 91,6 juta pengguna <a href=\"https:\/\/tirto.id\/menilik-pengguna-messenger-di-indonesia-ccjz\">pada tahun 2019<\/a>. Peningkatan pesat ini berdampak pada perubahan <a href=\"https:\/\/www.qiscus.com\/id\/white-paper\">perilaku pelanggan<\/a> Indonesia yang mengharapkan layanan dan produk dapat diakses secara digital dan selalu aktif.<\/p>\n\n\n\n<p>Perubahan perilaku pelanggan ini telah mempengaruhi banyak industri, termasuk industri <em>e-commerce<\/em> yang juga berupaya menyediakan fitur untuk memenuhi harapan pelanggan. Dalam situasi dinamis di mana 900.000 pesanan dapat dilakukan secara digital per hari, industri diharapkan dapat mengelola kebutuhan dan tuntutan pelanggan untuk mengakses semuanya secara digital. Salah satu inovasi yang sangat disambut baik oleh pelanggan adalah fitur <em>in-app chat<\/em> yang memungkinkan pembeli dan penjual berinteraksi secara <em>real-time<\/em> serta mempercepat transaksi.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#Manfaat_In-App_Chat\" >Manfaat In-App Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#Situasi_In-App_Chat_di_Bukalapak\" >Situasi In-App Chat di Bukalapak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#Bagaimana_Qiscus_Membantu_Bukalapak_Meningkatkan_Fitur_In-App_Chat\" >Bagaimana Qiscus Membantu Bukalapak Meningkatkan Fitur In-App Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#Qiscus_dengan_Bangga_Mendukung_Sektor_E-Commerce_Indonesia\" >Qiscus dengan Bangga Mendukung Sektor E-Commerce Indonesia<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manfaat_In-App_Chat\"><\/span><strong>Manfaat In-App Chat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.techfunnel.com\/information-technology\/6-reasons-instant-messaging-can-boost-your-ecommerce-conversion-rates\/\">Techfunnel.com<\/a> menjelaskan bahwa fitur <em>chat <\/em>dapat menjadi salah satu dari berbagai opsi yang dapat digunakan perusahaan untuk mengonversi para pengunjung halaman atau aplikasi perusahaan menjadi pelanggan. Dengan mengimplementasikan fitur <em>chat<\/em>, tingkat konversi dapat meningkat hingga 45 persen, karena fitur <em>chat <\/em>memungkinkan respons yang lebih cepat terhadap pertanyaan pengunjung daripada saluran komunikasi lainnya.<\/p>\n\n\n\n<p>Selain itu, dengan menerapkan fitur <em>chat<\/em>, perusahaan dapat mempersonalisasi tanggapan mereka agar sesuai dengan kepribadian dan karakter perusahaan mereka. Tanggapan yang langsung dan cepat juga membantu menciptakan koneksi dengan pelanggan. Dalam hal ini, bahkan jika pengunjung tidak berubah menjadi pelanggan, kehadiran pesan instan masih memungkinkan perusahaan untuk mengumpulkan informasi yang berguna tentang mereka.<\/p>\n\n\n\n<p>Terakhir, fitur <em>chat <\/em>dapat menambahkan elemen kompetitif karena pelanggan dapat menilai bahwa perusahaan menyediakan fitur yang lebih bermanfaat daripada perusahaan lain. Layanan yang <em>always-on<\/em> atau selalu aktif juga dapat menguntungkan perusahaan dan meningkatkan <em>Returns of Investments<\/em> (ROI), karena <a href=\"https:\/\/www.mytotalretail.com\/article\/the-future-of-social-shopping-and-retail\/\">71 persen pelanggan<\/a> cenderung merekomendasikan merek tertentu kepada orang lain jika mereka menerima <em>customer service<\/em> yang bagus melalui platform digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Situasi_In-App_Chat_di_Bukalapak\"><\/span>Situasi In-App Chat di Bukalapak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bukalapak, salah satu perusahaan <em>unicorn <\/em>Indonesia di sektor <em>e-commerce<\/em>, selalu familer dengan situasi <em>in-app chat<\/em>. Sebagai <em>online marketplace<\/em> C-to-C, <em>Bukalapak <\/em>bertujuan untuk menjadi <em>digital marketplace<\/em> pertama di Indonesia yang memberdayakan partisipasi Usaha Kecil Menengah (UKM) di seluruh Indonesia. Oleh karena itu, perusahaan tersebut berupaya keras untuk memenuhi harapan pelanggan melalui beberapa cara, salah satunya dengan fitur <em>chat <\/em>untuk memfasilitasi komunikasi langsung antara pelanggan dan penjual.<\/p>\n\n\n\n<p>Tak heran, <em>traffic chat<\/em> di <em>Bukalapak <\/em>tergolong tinggi. Perusahaan membutuhkan server berkapasitas tinggi untuk menjaga <em>traffic <\/em>agar aplikasi <em>chat <\/em>dapat berjalan dengan optimal. Namun, mengingat jumlah pengguna <em>chat <\/em>yang terus meningkat, situasi ini akan menyebabkan membengkaknya biaya operasional, terutama jika masalah tersebut dibiarkan begitu saja. Perusahaan tidak dapat mengabaikan situasi ini karena aplikasi <em>chat <\/em>sangat penting untuk sektor <em>e-commerce<\/em>. Platform <em>chat <\/em>sendiri juga menjadi kunci keberhasilan penjual dalam melayani pelanggannya secara efektif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bagaimana_Qiscus_Membantu_Bukalapak_Meningkatkan_Fitur_In-App_Chat\"><\/span>Bagaimana Qiscus Membantu <em>Bukalapak <\/em>Meningkatkan Fitur In-App Chat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Melihat situasi tersebut, <em>Bukalapak <\/em>beralih ke Qiscus untuk mengoptimalkan fitur <em>chat<\/em>-nya. Optimalisasi tersebut kemudian dilakukan dengan mendesain ulang arsitektur <em>back-end chat<\/em> dan melakukan migrasi ke layanan baru untuk meningkatkan kapasitas server. Migrasi itu sendiri berhasil dilakukan tanpa kerumitan dan <em>downtime <\/em>bagi pelanggan yang menggunakan aplikasi <em>chat<\/em>.<\/p>\n\n\n\n<p>Dengan menerapkan solusi ini, <em>Bukalapak <\/em>tidak perlu mempertimbangkan opsi penambahan server baru, yang akan berdampak pada biaya operasionalnya di kemudian hari. Sebaiknya, perusahaan dapat fokus untuk mengoptimalkan servernya saat ini.<\/p>\n\n\n\n<p>Menggunakan jumlah server yang sama, pemeliharaan <em>chat <\/em>dapat dioptimalkan hingga 30 kali lebih banyak dari efisiensinya saat ini. Pada akhirnya, Qiscus tidak hanya membantu <em>Bukalapak <\/em>untuk mengoptimalkan kapasitas infrastrukturnya, tetapi juga memberikan solusi untuk menekan biaya operasional <em>Bukalapak <\/em>dalam mempertahankan kapasitas aplikasi <em>chat<\/em>-nya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qiscus_dengan_Bangga_Mendukung_Sektor_E-Commerce_Indonesia\"><\/span>Qiscus dengan Bangga Mendukung Sektor E-Commerce Indonesia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sebagai pakar teknologi RTC (<em>real time clock<\/em>) Indonesia, Qiscus dengan bangga mendukung perusahaan <em>e-commerce<\/em> lokal seperti Bukalapak melalui keahlian kami dalam menyediakan <em>Software Development Kit<\/em> (SDK) <em>chat <\/em>dan <em>Application Programmed Interface<\/em> (API) <em>messenger<\/em>. Kami percaya bantuan kami dalam mengoptimalkan <em>chat <\/em>berkontribusi untuk memajukan UKM Indonesia karena sejalan dengan visi dan misi Bukalapak dalam memberdayakan UKM lokal.<\/p>\n\n\n\n<p>Pengalaman ini memberikan pemahaman kepada kami bahwa kami dapat berbuat lebih banyak untuk memajukan industri Indonesia dengan mengembangkan bisnis menggunakan teknologi terkini seperti aplikasi <em>chat<\/em>. Qiscus akan terus membawa keahlian kami ke sektor lain juga, terutama yang membutuhkan <em>engaging end-customers<\/em> dalam skala besar.<\/p>\n","protected":false},"excerpt":{"rendered":"Popularitas pesan instan secara bertahap meningkat di Indonesia. eMarketer melaporkan bahwa pada tahun 2014, tercatat jumlah pengguna chat&hellip;\n","protected":false},"author":6,"featured_media":2455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21],"tags":[376,907,908,909,18,905,910,904,5,911],"class_list":{"0":"post-2453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-client-story","8":"tag-chat","9":"tag-chat-api","10":"tag-chat-apps","11":"tag-chat-sdk","12":"tag-customer-experience-2","13":"tag-customer-service-chat","14":"tag-e-commerce","15":"tag-in-app-chat","16":"tag-qiscus","17":"tag-web-chat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimalisasi Chat oleh Qiscus untuk Mendukung Customer Service Bukalapak<\/title>\n<meta name=\"description\" content=\"Qiscus mendukung sektor e-commerce Indonesia dengan mengoptimalkan Fitur Chat Bukalapak. Optimalisasi kemudian dilakukan dengan mendesain ulang dan melakukan migrasi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimalisasi Chat oleh Qiscus untuk Mendukung Customer Service Bukalapak\" \/>\n<meta property=\"og:description\" content=\"Qiscus mendukung sektor e-commerce Indonesia dengan mengoptimalkan Fitur Chat Bukalapak. Optimalisasi kemudian dilakukan dengan mendesain ulang dan melakukan migrasi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/\" \/>\n<meta property=\"og:site_name\" content=\"Omnichannel Conversational Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Qiscus\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-16T07:08:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T10:14:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/01\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hauri Rahmiati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:site\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hauri Rahmiati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/\"},\"author\":{\"name\":\"Hauri Rahmiati\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/9ea9e7039cf0c7060a640166bb11878c\"},\"headline\":\"Qiscus Dukung Sektor E-Commerce Indonesia: Optimalkan Fitur Chat Bukalapak\",\"datePublished\":\"2019-10-16T07:08:26+00:00\",\"dateModified\":\"2026-01-27T10:14:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/\"},\"wordCount\":670,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/01\\\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg\",\"keywords\":[\"chat\",\"Chat API\",\"chat apps\",\"Chat SDK\",\"Customer Experience\",\"customer service chat\",\"e-commerce\",\"In-App Chat\",\"Qiscus\",\"web chat\"],\"articleSection\":[\"Client Story\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/\",\"name\":\"Optimalisasi Chat oleh Qiscus untuk Mendukung Customer Service Bukalapak\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/01\\\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg\",\"datePublished\":\"2019-10-16T07:08:26+00:00\",\"dateModified\":\"2026-01-27T10:14:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/9ea9e7039cf0c7060a640166bb11878c\"},\"description\":\"Qiscus mendukung sektor e-commerce Indonesia dengan mengoptimalkan Fitur Chat Bukalapak. Optimalisasi kemudian dilakukan dengan mendesain ulang dan melakukan migrasi.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/01\\\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/01\\\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg\",\"width\":1600,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Client Story\",\"item\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/category\\\/client-story\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qiscus Dukung Sektor E-Commerce Indonesia: Optimalkan Fitur Chat Bukalapak\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/\",\"name\":\"Omnichannel Conversational Platform\",\"description\":\"Artikel bagi Perusahaan untuk memajukan Customer Experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/9ea9e7039cf0c7060a640166bb11878c\",\"name\":\"Hauri Rahmiati\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba34e2b38b9769867c5852d07e870791b175b439da722a7db15c03be57a65415?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba34e2b38b9769867c5852d07e870791b175b439da722a7db15c03be57a65415?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba34e2b38b9769867c5852d07e870791b175b439da722a7db15c03be57a65415?s=96&d=mm&r=g\",\"caption\":\"Hauri Rahmiati\"},\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/author\\\/hauri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimalisasi Chat oleh Qiscus untuk Mendukung Customer Service Bukalapak","description":"Qiscus mendukung sektor e-commerce Indonesia dengan mengoptimalkan Fitur Chat Bukalapak. Optimalisasi kemudian dilakukan dengan mendesain ulang dan melakukan migrasi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/","og_locale":"en_US","og_type":"article","og_title":"Optimalisasi Chat oleh Qiscus untuk Mendukung Customer Service Bukalapak","og_description":"Qiscus mendukung sektor e-commerce Indonesia dengan mengoptimalkan Fitur Chat Bukalapak. Optimalisasi kemudian dilakukan dengan mendesain ulang dan melakukan migrasi.","og_url":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/","og_site_name":"Omnichannel Conversational Platform","article_publisher":"https:\/\/www.facebook.com\/Qiscus","article_published_time":"2019-10-16T07:08:26+00:00","article_modified_time":"2026-01-27T10:14:27+00:00","og_image":[{"width":1600,"height":700,"url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/01\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg","type":"image\/jpeg"}],"author":"Hauri Rahmiati","twitter_card":"summary_large_image","twitter_creator":"@qiscus_io","twitter_site":"@qiscus_io","twitter_misc":{"Written by":"Hauri Rahmiati","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#article","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/"},"author":{"name":"Hauri Rahmiati","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/9ea9e7039cf0c7060a640166bb11878c"},"headline":"Qiscus Dukung Sektor E-Commerce Indonesia: Optimalkan Fitur Chat Bukalapak","datePublished":"2019-10-16T07:08:26+00:00","dateModified":"2026-01-27T10:14:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/"},"wordCount":670,"commentCount":0,"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/01\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg","keywords":["chat","Chat API","chat apps","Chat SDK","Customer Experience","customer service chat","e-commerce","In-App Chat","Qiscus","web chat"],"articleSection":["Client Story"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/","url":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/","name":"Optimalisasi Chat oleh Qiscus untuk Mendukung Customer Service Bukalapak","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#primaryimage"},"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/01\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg","datePublished":"2019-10-16T07:08:26+00:00","dateModified":"2026-01-27T10:14:27+00:00","author":{"@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/9ea9e7039cf0c7060a640166bb11878c"},"description":"Qiscus mendukung sektor e-commerce Indonesia dengan mengoptimalkan Fitur Chat Bukalapak. Optimalisasi kemudian dilakukan dengan mendesain ulang dan melakukan migrasi.","breadcrumb":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#primaryimage","url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/01\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg","contentUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/01\/140.-Optimizing-the-Bukalapak\u2019s-Chat-Feature-1.jpg","width":1600,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.qiscus.com\/id\/blog\/qiscus-dukung-sektor-e-commerce-indonesia-optimalkan-fitur-chat-bukalapak\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Client Story","item":"https:\/\/www.qiscus.com\/id\/blog\/category\/client-story\/"},{"@type":"ListItem","position":2,"name":"Qiscus Dukung Sektor E-Commerce Indonesia: Optimalkan Fitur Chat Bukalapak"}]},{"@type":"WebSite","@id":"https:\/\/www.qiscus.com\/id\/#website","url":"https:\/\/www.qiscus.com\/id\/","name":"Omnichannel Conversational Platform","description":"Artikel bagi Perusahaan untuk memajukan Customer Experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qiscus.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/9ea9e7039cf0c7060a640166bb11878c","name":"Hauri Rahmiati","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ba34e2b38b9769867c5852d07e870791b175b439da722a7db15c03be57a65415?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba34e2b38b9769867c5852d07e870791b175b439da722a7db15c03be57a65415?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba34e2b38b9769867c5852d07e870791b175b439da722a7db15c03be57a65415?s=96&d=mm&r=g","caption":"Hauri Rahmiati"},"url":"https:\/\/www.qiscus.com\/id\/blog\/author\/hauri\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/2453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/comments?post=2453"}],"version-history":[{"count":3,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/2453\/revisions"}],"predecessor-version":[{"id":10849,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/2453\/revisions\/10849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media\/2455"}],"wp:attachment":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media?parent=2453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/categories?post=2453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/tags?post=2453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}