{"id":3423,"date":"2022-03-21T18:39:02","date_gmt":"2022-03-21T18:39:02","guid":{"rendered":"https:\/\/www.qiscus.com\/id\/?p=3423"},"modified":"2025-11-25T16:07:08","modified_gmt":"2025-11-25T09:07:08","slug":"integrated-marketing-communication","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/","title":{"rendered":"Manfaat Integrated Marketing Communication dan Cara Penerapannya"},"content":{"rendered":"\n<p>Integrated marketing communication (IMC) adalah sebuah komunikasi pemasaran terpadu. Yaitu pendekatan untuk memastikan komunikasi brand yang selaras untuk konsumen di seluruh channel marketing atau saluran pemasaran. Baik itu melalui omnichannel maupun multichannel. Konsep utama dari IMC adalah untuk menciptakan customer experience yang lebih baik dalam berbagai aspek bauran pemasaran atau marketing mix.<\/p>\n\n\n\n<p>IMC sendiri menjadi strategi paling efektif yang bisa Anda manfaatkan untuk menarik minat pasar dengan elemen dan strategi promosi yang didasarkan pada AIDA model. Yakni <em>attention\/awareness<\/em> (perhatian), <em>interest<\/em> (ketertarikan), <em>desire<\/em> (keinginan), dan <em>action <\/em>(tindakan).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#Pentingnya_Menerapkan_Strategi_Integrated_Marketing_Communication\" >Pentingnya Menerapkan Strategi Integrated Marketing Communication<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#1_Bertujuan_untuk_Menyampaikan_Brand_Voice_dan_Pesan_yang_Konsisten\" >1.\u00a0Bertujuan untuk Menyampaikan Brand Voice dan Pesan yang Konsisten.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#2_Berguna_untuk_Membangun_Brand_Value\" >2.\u00a0Berguna untuk Membangun Brand Value.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#3_Dapat_Menciptakan_Customer_Experience_yang_Efektif\" >3.\u00a0Dapat Menciptakan Customer Experience yang Efektif.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#Manfaat_Integrated_Marketing_Communication\" >Manfaat Integrated Marketing Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#Langkah-langkah_Penerapan_Strategi_IMC\" >Langkah-langkah Penerapan Strategi IMC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#1_Analisis_Situasi_dan_Kondisi\" >1. Analisis Situasi dan Kondisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#2_Analisis_Target_Pasar\" >2. Analisis Target Pasar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#3_Pastikan_Tujuan_Komunikasi_itu_Sendiri\" >3. Pastikan Tujuan Komunikasi itu Sendiri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#4_Susun_Anggaran\" >4. Susun Anggaran<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#5_Jangan_Lupakan_Marketing_Mix\" >5. Jangan Lupakan Marketing Mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#6_Pantau_dan_Evaluasi_Strategi_Anda\" >6. Pantau dan Evaluasi Strategi Anda<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#Cara_Jitu_Melakukan_Integrated_Marketing_Communication\" >Cara Jitu Melakukan Integrated Marketing Communication<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pentingnya_Menerapkan_Strategi_Integrated_Marketing_Communication\"><\/span>Pentingnya Menerapkan Strategi Integrated Marketing Communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/m42HDGfY9FVrpgHhChuqT0-UjPuVBD6YMIoW_YlAPJSuWaVxTvMHCVMbs7X110-UUb_YfSrG4rVCmTisaM3AgQ-MleKuKfhns1w4RlXZWgj_Ydb3KH-kmj6qgY0rSi0a8P9D96Rk\" alt=\"Integrated Marketing Communication\"\/><figcaption class=\"wp-element-caption\">Sumber : Freepik\/pressfoto<\/figcaption><\/figure>\n\n\n\n<p>Berikut ini adalah beberapa alasan mengapa Anda memerlukan strategi IMC:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u00a0Bertujuan untuk Menyampaikan Brand Voice dan Pesan yang Konsisten.<\/h3>\n\n\n\n<p>Sehingga leads dapat benar-benar menerima dan memahami pesan yang ingin brand Anda sampaikan. Leads adalah sekumpulan calon pelanggan yang tertarik atau memiliki minat pada brand Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u00a0Berguna untuk Membangun Brand Value.<\/h3>\n\n\n\n<p>Dengan IMC, unsur-unsur brand Anda juga akan ikut serta terbentuk dengan lebih mudah. Misalnya logo, value proposition, konten marketing, dan brand voice. Dengan demikian, maka Anda dapat memaksimalkan brand value dengan lebih mudah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u00a0Dapat Menciptakan Customer Experience yang Efektif.<\/h3>\n\n\n\n<p>Di dunia digital, pelanggan tidak hanya mencari produk atau layanan favorit saja. Namun mereka menginginkan pengalaman yang benar-benar sesuai dengan keinginan mereka. Melalui strategi IMC, pelanggan akan ikut membantu menentukan bagaimana pesan bisnis Anda tersampaikan, sehingga bisa menghasilkan customer experience yang lebih baik.<\/p>\n\n\n\n<p><strong>Baca Juga :<\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/customer\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"><strong> Tips Marketing Jitu [Bagian 1]: Cara Memahami Customer<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manfaat_Integrated_Marketing_Communication\"><\/span>Manfaat Integrated Marketing Communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/b0yVKvNQ3MUAm3CWpB9WnlY8wScT-hJ4fTjqOx01ygtqlu-u-jP6Jv9ddXMvLXkenBnchbnZ4fdIcMpk7KQN5FCZJ_SHXCOc7YVRS0NK1lgld6bt-OEAmBIJvQBXpC_My7YAIo8F\" alt=\"Integrated Marketing Communication\" style=\"width:709px;height:472px\"\/><figcaption class=\"wp-element-caption\">Sumber : Freepik \/pch.vector<\/figcaption><\/figure>\n\n\n\n<p>Berikut ini adalah sejumlah manfaat penerapan strategi integrated marketing communication yang bisa Anda dapatkan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lebih Efektif Meningkatkan Brand Awareness<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Di era digital marketing seperti saat ini, tentu ada banyak sekali brand yang memanfaatkan kecanggihan teknologi untuk melakukan digital marketing campaign strategy melalui berbagai macam saluran pemasaran. Sehingga, tak heran kalau terkadang pelanggan merasa terganggu akan iklan maupun penawaran yang diberikan oleh brand pada mereka. Maka, para pelanggan pun cenderung akan mengabaikan pesan-pesan tersebut. <\/p>\n\n\n\n<p>Nah, di sini IMC bisa mengurangi risiko tersebut. Sebab, salah satu manfaat utama IMC adalah perusahaan bisa efektif meningkatkan brand awareness dengan pesan kuat yang konsisten. Sehingga, risiko pelanggan akan mengabaikan pesan Anda pun akan menjadi semakin kecil. Karena pesan yang kuat, konsisten, dan jelas akan menjadi kunci penting dalam marketing. Sebaliknya, ketika Anda melihat pesan yang tidak jelas dan sulit dipahami, maka hilanglah kesempatan untuk mendapatkan pelanggan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Menghemat Biaya dan Waktu<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Integrated marketing communication juga dapat menghemat biaya dan waktu. Dengan memiliki pesan yang konsisten dan jelas, tentunya perusahaan akan lebih menghemat sumber daya. Perusahaan pun tidak perlu menguras kantong untuk melakukan berbagai macam digital marketing campaign maupun traditional marketing yang hasilnya kurang memuaskan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meningkatkan Customer Loyalty<\/li>\n<\/ul>\n\n\n\n<p>Bagi perusahaan yang cenderung kecil seperti startup, strategi IMC akan membantu menarik pelanggan ke tahap pemasaran atau marketing funnel yang lebih cepat. Anda pun tidak perlu buang-buang waktu terlalu lama untuk meyakinkan calon pembeli soal keunggulan produk atau layanan Anda. Sebab Anda sudah menyampaikan pesan dengan cukup jelas, serta menunjukkan apa saja keunggulan produk Anda daripada kompetitor. <\/p>\n\n\n\n<p>Dengan demikian, strategi ini juga bisa Anda gunakan untuk membangun kepercayaan terhadap brand dan menjaring lebih banyak pelanggan setia (<em>customer loyalty<\/em>).<\/p>\n\n\n\n<p><strong>Baca Juga :<\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-product-marketing\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"><strong> Strategi dan Pentingnya Product Marketing untuk Meningkatkan Penjualan<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Langkah-langkah_Penerapan_Strategi_IMC\"><\/span>Langkah-langkah Penerapan Strategi IMC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/uYF-UC_WFpf2sYSy4IzhLiukbR-V64Asq2ozT9mp07JjbSjOtrIp3X9k5LSlBpGUKRaRdqt00CN-hIYfOhXJ9n82fPBBTLDqjENi2sZ47H5EbchrQafDwMFSuiZmw5lzN1Mjk2PZ\" alt=\"Integrated Marketing Communication\"\/><figcaption class=\"wp-element-caption\">Sumber : freepik\/rawpixel<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Analisis_Situasi_dan_Kondisi\"><\/span>1. Analisis Situasi dan Kondisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Langkah pertama yang perlu dilaksanakan saat menerapkan integrated marketing communication adalah analisis situasi dan kondisi. Pada tahap ini, perusahaan perlu menganalisis kekuatan, kelemahan, peluang, dan risiko dari situasi pasar dan perusahaan. Namun, inisiatif ini sebaiknya dilakukan sebelum merencanakan strategi IMC agar bisa mengeluarkan hasil yang lebih maksimal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analisis_Target_Pasar\"><\/span>2. Analisis Target Pasar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Coba tentukan siapa target pasar Anda. Petakan demografi dan profil psikologi (psychography) mereka sedetail mungkin. Dari situ Anda bisa melihat apa saja permasalahan yang mereka hadapi dan bagaimana produk atau layanan Anda bisa menjadi solusi terbaiknya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pastikan_Tujuan_Komunikasi_itu_Sendiri\"><\/span>3. Pastikan Tujuan Komunikasi itu Sendiri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Perhatikan proses dan tujuan komunikasi di setiap tahapannya. Apa yang ingin Anda capai dari setiap upaya komunikasi perusahaan? Misalnya untuk membangun citra perusahaan, meningkatkan brand awareness, atau mendorong penjualan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Susun_Anggaran\"><\/span>4. Susun Anggaran<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ada banyak pertimbangan ketika Anda menyusun anggaran untuk IMC. Karena itu, pastikan anggaran yang Anda ajukan efektif dan sesuai dengan tujuan yang ingin dicapai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Jangan_Lupakan_Marketing_Mix\"><\/span>5. Jangan Lupakan Marketing Mix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gunakanlah kombinasi strategi marketing mix untuk hasil\u00a0 yang maksimal. Selalu sesuaikan dengan tujuan strategi marketing Anda juga, ya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Pantau_dan_Evaluasi_Strategi_Anda\"><\/span>6. Pantau dan Evaluasi Strategi Anda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Selama strategi IMC berjalan, pantau terus penerapannya. Perhatikan baik-baik segala risiko dan peluang yang ada. Lalu setelah campaign usai, evaluasi strategi Anda. Cari tahu apa yang masih bisa ditingkatkan dan bagian apa saja yang hasilnya paling efektif.<\/p>\n\n\n\n<p><strong>Baca Juga :<\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-digital-marketing\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"><strong> Tips Marketing Jitu [Bagian 3]: Strategi Digital Marketing<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Jitu_Melakukan_Integrated_Marketing_Communication\"><\/span>Cara Jitu Melakukan Integrated Marketing Communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Setelah memahami artikel di atas, Anda pasti kini sedang merancang sebuah strategi untuk melakukan integrated marketing communication Anda secara mudah dan efisien.<\/p>\n\n\n\n<p>Qiscus adalah platform digital yang fokus kepada solusi untuk para perusahaan yang ingin memperbaiki aktivitas komunikasi dengan para pelanggan atau konsumennya.<\/p>\n\n\n\n<p>Apa Saja Kemudahan yang Ditawarkan Qiscus?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0Anda bisa berbagai channel di satu dashboard: WhatsApp, Facebook, Instagram, LiveChat dan lainnya.<\/li>\n\n\n\n<li>Live Chat: Beri chat widget di situs dan app anda.<\/li>\n\n\n\n<li>\u00a0Agent Allocation, Agent Routing, Agent Management, kolaborasi agent dan ChatBot.<\/li>\n\n\n\n<li>\u00a0Memperoleh analitik lengkap tentang pelanggan, agents, channels.<\/li>\n\n\n\n<li>Integrasi ke berbagai sistem untuk otomatisasi dan skala.<\/li>\n\n\n\n<li>\u00a0WhatsApp API dan integrasi WhatsApp<\/li>\n\n\n\n<li>ChatBot , Autoresponder , Chat Templates dan fitur bermanfaat lainnya.<\/li>\n<\/ul>\n\n\n\n<p>Tunggu apalagi, segera dapatkan kesempatan untuk memenangkan hati<a href=\"https:\/\/www.qiscus.com\/id\/blog\/customer\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"> customer<\/a> dengan memahaminya secara\u00a0 mudah bersama Qiscus.<a href=\"https:\/\/www.qiscus.com\/id\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"> Dapatkan informasi Qiscus selengkapnya di sini.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Integrated marketing communication (IMC) adalah sebuah komunikasi pemasaran terpadu. Yaitu pendekatan untuk memastikan komunikasi brand yang selaras untuk&hellip;\n","protected":false},"author":27,"featured_media":3424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[119,16,559,110,1286,215,619,103,5],"class_list":{"0":"post-3423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-brand-awareness","9":"tag-customer-experience","10":"tag-customer-loyalty","11":"tag-digital-marketing","12":"tag-integrated-marketing-communication","13":"tag-marketing-mix","14":"tag-multichannel","15":"tag-omnichannel","16":"tag-qiscus"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manfaat Integrated Marketing Communication dan Cara Penerapannya<\/title>\n<meta name=\"description\" content=\"Integrated marketing communication (IMC) adalah sebuah komunikasi pemasaran terpadu. Yaitu pendekatan untuk memastikan komunikasi brand yang selaras untuk konsumen di seluruh channel marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manfaat Integrated Marketing Communication dan Cara Penerapannya\" \/>\n<meta property=\"og:description\" content=\"Integrated marketing communication (IMC) adalah sebuah komunikasi pemasaran terpadu. Yaitu pendekatan untuk memastikan komunikasi brand yang selaras untuk konsumen di seluruh channel marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Omnichannel Conversational Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Qiscus\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-21T18:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T09:07:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/03\/Integrated-Marketing-Communication.png\" \/>\n\t<meta property=\"og:image:width\" content=\"826\" \/>\n\t<meta property=\"og:image:height\" content=\"489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Qiscus Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:site\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qiscus Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/\"},\"author\":{\"name\":\"Qiscus Editorial Team\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\"},\"headline\":\"Manfaat Integrated Marketing Communication dan Cara Penerapannya\",\"datePublished\":\"2022-03-21T18:39:02+00:00\",\"dateModified\":\"2025-11-25T09:07:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/\"},\"wordCount\":906,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/Integrated-Marketing-Communication.png\",\"keywords\":[\"brand awareness\",\"Customer Experience\",\"customer loyalty\",\"digital marketing\",\"Integrated Marketing Communication\",\"marketing mix\",\"multichannel\",\"omnichannel\",\"Qiscus\"],\"articleSection\":[\"Insight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/\",\"name\":\"Manfaat Integrated Marketing Communication dan Cara Penerapannya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/Integrated-Marketing-Communication.png\",\"datePublished\":\"2022-03-21T18:39:02+00:00\",\"dateModified\":\"2025-11-25T09:07:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\"},\"description\":\"Integrated marketing communication (IMC) adalah sebuah komunikasi pemasaran terpadu. Yaitu pendekatan untuk memastikan komunikasi brand yang selaras untuk konsumen di seluruh channel marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/Integrated-Marketing-Communication.png\",\"contentUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/Integrated-Marketing-Communication.png\",\"width\":826,\"height\":489,\"caption\":\"Sumber : Freepik \\\/pch.vector\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/integrated-marketing-communication\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Insight\",\"item\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/category\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Manfaat Integrated Marketing Communication dan Cara Penerapannya\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/\",\"name\":\"Omnichannel Conversational Platform\",\"description\":\"Artikel bagi Perusahaan untuk memajukan Customer Experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\",\"name\":\"Qiscus Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"caption\":\"Qiscus Editorial Team\"},\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/author\\\/editorialteam\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Manfaat Integrated Marketing Communication dan Cara Penerapannya","description":"Integrated marketing communication (IMC) adalah sebuah komunikasi pemasaran terpadu. Yaitu pendekatan untuk memastikan komunikasi brand yang selaras untuk konsumen di seluruh channel marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/","og_locale":"en_US","og_type":"article","og_title":"Manfaat Integrated Marketing Communication dan Cara Penerapannya","og_description":"Integrated marketing communication (IMC) adalah sebuah komunikasi pemasaran terpadu. Yaitu pendekatan untuk memastikan komunikasi brand yang selaras untuk konsumen di seluruh channel marketing.","og_url":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/","og_site_name":"Omnichannel Conversational Platform","article_publisher":"https:\/\/www.facebook.com\/Qiscus","article_published_time":"2022-03-21T18:39:02+00:00","article_modified_time":"2025-11-25T09:07:08+00:00","og_image":[{"width":826,"height":489,"url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/03\/Integrated-Marketing-Communication.png","type":"image\/png"}],"author":"Qiscus Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@qiscus_io","twitter_site":"@qiscus_io","twitter_misc":{"Written by":"Qiscus Editorial Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#article","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/"},"author":{"name":"Qiscus Editorial Team","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559"},"headline":"Manfaat Integrated Marketing Communication dan Cara Penerapannya","datePublished":"2022-03-21T18:39:02+00:00","dateModified":"2025-11-25T09:07:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/"},"wordCount":906,"commentCount":0,"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/03\/Integrated-Marketing-Communication.png","keywords":["brand awareness","Customer Experience","customer loyalty","digital marketing","Integrated Marketing Communication","marketing mix","multichannel","omnichannel","Qiscus"],"articleSection":["Insight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/","url":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/","name":"Manfaat Integrated Marketing Communication dan Cara Penerapannya","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#primaryimage"},"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/03\/Integrated-Marketing-Communication.png","datePublished":"2022-03-21T18:39:02+00:00","dateModified":"2025-11-25T09:07:08+00:00","author":{"@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559"},"description":"Integrated marketing communication (IMC) adalah sebuah komunikasi pemasaran terpadu. Yaitu pendekatan untuk memastikan komunikasi brand yang selaras untuk konsumen di seluruh channel marketing.","breadcrumb":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#primaryimage","url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/03\/Integrated-Marketing-Communication.png","contentUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/03\/Integrated-Marketing-Communication.png","width":826,"height":489,"caption":"Sumber : Freepik \/pch.vector"},{"@type":"BreadcrumbList","@id":"https:\/\/www.qiscus.com\/id\/blog\/integrated-marketing-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Insight","item":"https:\/\/www.qiscus.com\/id\/blog\/category\/insight\/"},{"@type":"ListItem","position":2,"name":"Manfaat Integrated Marketing Communication dan Cara Penerapannya"}]},{"@type":"WebSite","@id":"https:\/\/www.qiscus.com\/id\/#website","url":"https:\/\/www.qiscus.com\/id\/","name":"Omnichannel Conversational Platform","description":"Artikel bagi Perusahaan untuk memajukan Customer Experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qiscus.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559","name":"Qiscus Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","caption":"Qiscus Editorial Team"},"url":"https:\/\/www.qiscus.com\/id\/blog\/author\/editorialteam\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/3423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/comments?post=3423"}],"version-history":[{"count":3,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/3423\/revisions"}],"predecessor-version":[{"id":10428,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/3423\/revisions\/10428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media\/3424"}],"wp:attachment":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media?parent=3423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/categories?post=3423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/tags?post=3423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}