{"id":423,"date":"2021-07-01T02:00:26","date_gmt":"2021-07-01T02:00:26","guid":{"rendered":"https:\/\/blogs.qiscus.com\/id\/?p=423"},"modified":"2025-01-31T03:00:26","modified_gmt":"2025-01-31T03:00:26","slug":"manfaat-customer-relationship-management","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/manfaat-customer-relationship-management\/","title":{"rendered":"7 Manfaat Penting Customer Relationship Management bagi Perusahaan"},"content":{"rendered":"\n<p>CRM atau <em>Customer Relationship Management<\/em> adalah metode pengelolaan hubungan antara konsumen dan perusahaan dengan tujuan untuk memaksimalkan komunikasi dan pemasaran. Metode ini merupakan pendekatan baru yang digunakan untuk mengelola segala bentuk interaksi antara konsumen dan perusahaan. <\/p>\n\n\n\n<p>Baik itu melalui email, maupun media sosial lain yang saat ini banyak digunakan untuk menjangkau lebih banyak konsumen. Tidak hanya interaksi yang dilaporkan, CRM juga dapat membantu perusahaan menyaring konsumen berkualitas alias pelanggan setia. Sayangnya, masih ada yang menganggap CRM belum terlalu dibutuhkan. Untuk itu, simak manfaat CRM bagi perusahaan dan tim berikut ini.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/manfaat-customer-relationship-management\/#1_Meningkatkan_Hubungan_Baik_Perusahaan_dengan_Konsumen\" >1. Meningkatkan Hubungan Baik Perusahaan dengan Konsumen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/manfaat-customer-relationship-management\/#2_Meningkatkan_Keuntungan\" >2. Meningkatkan Keuntungan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/manfaat-customer-relationship-management\/#3_Meningkatkan_Transparansi_Data\" >3. Meningkatkan Transparansi Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/manfaat-customer-relationship-management\/#4_Meningkatkan_Efektivitas_Pelayanan\" >4. Meningkatkan Efektivitas Pelayanan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/manfaat-customer-relationship-management\/#5_Mengurangi_Biaya_Customer_Service\" >5. Mengurangi Biaya Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/manfaat-customer-relationship-management\/#6_Meningkatkan_Time_to_Market\" >6. Meningkatkan Time to Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qiscus.com\/id\/blog\/manfaat-customer-relationship-management\/#7_Meningkatkan_Kepuasan_Konsumen_Terhadap_Customer_Service\" >7. Meningkatkan Kepuasan Konsumen Terhadap Customer Service<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Meningkatkan_Hubungan_Baik_Perusahaan_dengan_Konsumen\"><\/span>1. Meningkatkan Hubungan Baik Perusahaan dengan Konsumen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hubungan yang baik antara perusahaan dan konsumen adalah kunci keberhasilan perusahaan. Sayangnya, masih ada perusahaan yang menganggap bahwa interaksi perusahaan dan konsumen hanya sampai konsumen melakukan transaksi dan mendapatkan produk yang diinginkan. Padahal rekam jejak interaksi ini dapat meningkatkan keuntungan yang lebih besar jika dikelola dengan baik.<\/p>\n\n\n\n<p>Selain itu, perusahaan juga akan memiliki \u201ckamus keluhan\u201d yang dapat digunakan oleh customer service kedepannya. Dari laporan atau modul yang berisi keluhan dan solusinya inilah, customer service dapat mempelajarinya lalu mengurangi potensi konflik dengan konsumen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Meningkatkan_Keuntungan\"><\/span>2. Meningkatkan Keuntungan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dari hubungan yang baik antara perusahaan dan konsumen yang terbangun, pemasaran produk dengan teknik <em>war of mouth<\/em> akan meningkat. Konsumen akan merekomendasikan produk perusahaan Anda secara gratis karena pengalaman pelayanan yang memuaskan. Baik dalam jangka pendek maupun jangka panjang, hal ini sangat bernilai positif karena meningkatkan keuntungan perusahaan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Meningkatkan_Transparansi_Data\"><\/span>3. Meningkatkan Transparansi Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dengan adanya data percakapan yang lengkap, manajer perusahaan dapat mengecek kinerja customer service. Data yang digunakan sebagai acuan dapat diakses, misalnya oleh tim penjualan, untuk digunakan sebagai bahan pengembangan perusahaan. Transparansi data ini juga dapat digunakan sebagai bukti jika suatu saat terjadi konflik atau kesalahpahaman dengan konsumen yang cukup serius.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Meningkatkan_Efektivitas_Pelayanan\"><\/span>4. Meningkatkan Efektivitas Pelayanan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ketika salah satu staf customer service mengalihkan percakapan kepada staf lain yang jauh lebih menguasai, riwayat percakapan dapat dipelajari langsung oleh staf yang baru saja mendapat pengalihan konsumen ini. Staff yang sebelumnya menangani tidak perlu menjelaskan dari awal. Hal ini tentu menjadi salah satu contoh kecil efektivitas menggunakan <em>Customer Relationship Management<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/lwksIxNQ26oj8HJfuPrYwQf60s3hpBrj_ymka2IKptLsCQFSkzhEv4VtuLfCgkFsk883QD5m07PJLojqLuAjhfwap-m6FdoomQ5bsZtknoYqiTrtZs6-gGSdEn7uKgO5jg3NnOnH\" alt=\"Customer Relationship Management\"\/><figcaption class=\"wp-element-caption\">Sumber : freepik.com<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Mengurangi_Biaya_Customer_Service\"><\/span>5. Mengurangi Biaya Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pelayanan yang cepat dan tepat akan meningkatkan efisiensi biaya customer service. Masih berkaitan dengan data laporan keluhan dan solusi tadi, staf customer service tidak akan membutuhkan banyak waktu dalam melayani tiap konsumen. Sehingga tim customer service dapat melayani lebih banyak konsumen dengan biaya yang sama. Itu semua bisa didapatkan jika perusahaan menggunakan sistem <a href=\"https:\/\/www.qiscus.com\/id\/omnichannel-crm\">CRM<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Meningkatkan_Time_to_Market\"><\/span>6. Meningkatkan <em>Time to Market<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Perusahaan yang menggunakan sistem CRM juga akan memiliki data tren penjualan dengan produk tertentu. Hal ini bisa meningkatkan inovasi perusahaan dalam mengembangkan produk. Begitu juga dengan waktu yang tepat (<em>timing<\/em>), kapan harus menjalankan inovasi-inovasi tersebut.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Meningkatkan_Kepuasan_Konsumen_Terhadap_Customer_Service\"><\/span>7. Meningkatkan Kepuasan Konsumen Terhadap Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Semua manfaat diatas tentu memiliki tujuan utama yang sama, yaitu meningkatkan kepuasan konsumen terhadap pelayanan yang diberikan perusahaan. Konsumen yang puas dengan pelayanan sekaligus produk perusahaan, akan memperbesar kemungkinan mereka kembali mencari produk perusahaan Anda di kemudian hari. Potensi menjadi konsumen berkualitas akan semakin tinggi dan meluas apabila pelayanan yang diberikan juga berkualitas.<\/p>\n\n\n\n<p>Setelah melihat banyaknya manfaat Customer Relationship Management (CRM) diatas, apakah perusahaan Anda akan tetap percaya bahwa sistem ini belum dibutuhkan? Terlebih lagi jika perusahaan Anda mulai memiliki banyak perhatian dari customer baru dan pelanggan setia semakin bertambah pesat. Perlu diketahui juga bahwa fungsi CRM berbeda dengan tugas dan fungsi humas. Sehingga penggabungan keduanya adalah pilihan yang kurang tepat. Biaya berlangganan CRM yang terlihat banyak menjadi sedikit jika melihat manfaat jangka panjang yang akan didapatkan perusahaan.<\/p>\n\n\n\n<p>Perusahaan Anda membutuhkan solusi yang secara otomatis dapat membantu Anda memahami apa yang diinginkan pelanggan berdasarkan riwayat pembelian, umpan balik, dan interaksi dengan perusahaan Anda. <a href=\"https:\/\/www.qiscus.com\/\">Qiscus<\/a> hadir untuk membantu perusahaan Anda memahami apa yang diinginkan konsumen dan menyediakan solusi paling tepat. Jika Anda membutuhkan solusi untuk menyampaikan harapan konsumen Anda melalui percakapan, datang dan katakan kepada kami <a href=\"https:\/\/www.qiscus.com\/qiscus-crm?lang=id\">di sini.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"CRM atau Customer Relationship Management adalah metode pengelolaan hubungan antara konsumen dan perusahaan dengan tujuan untuk memaksimalkan komunikasi&hellip;\n","protected":false},"author":27,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[56,93,22],"class_list":{"0":"post-423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-crm","9":"tag-customer-relationship-management","10":"tag-customer-service"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Manfaat Penting Customer Relationship Management bagi Perusahaan<\/title>\n<meta name=\"description\" content=\"CRM atau Customer Relationship Management adalah metode pengelolaan hubungan konsumen dan perusahaan. 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