{"id":5061,"date":"2023-02-16T05:25:14","date_gmt":"2023-02-16T05:25:14","guid":{"rendered":"https:\/\/www.qiscus.com\/id\/?p=5061"},"modified":"2025-08-26T10:17:16","modified_gmt":"2025-08-26T03:17:16","slug":"tips-whatsapp-marketing","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/","title":{"rendered":"12 Tips WhatsApp Marketing, Langsung Dilirik Pelanggan!"},"content":{"rendered":"\n<p>WhatsApp telah mengembangkan WhatsApp Business untuk kebutuhan promosi dan kebutuhan komunikasi bisnis dengan pelanggan. Saat ini marketer atau pemilik bisnis cenderung memilih WhatsApp Marketing untuk kebutuhan promosi produk mereka kepada pelanggan. Pada artikel ini ini, kita bersama-sama akan membahas mengenai tips WhatsApp marketing.<\/p>\n\n\n\n<p>Sebelum membahas <a href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-menggunakan-whatsapp\/\">tips WhatsApp marketing<\/a> lebih lanjut, Anda pasti penasaran mengapa kemudian WhatsApp menjadi aplikasi yang cocok untuk marketing? WhatsApp memiliki open rate <a href=\"https:\/\/m.aisensy.com\/blog\/whatsapp-statistics-for-businesses\/#:~:text=WhatsApp%20is%20one%20of%20the%20most%20used%20communication%20apps%20across,5x%20more%20than%20emails%20%26%20SMS.\">lebih dari 90%<\/a>, dibandingkan email yang hanya berada di angka sekitar 20%. Hal ini juga didukung dengan besarnya jumlah pengguna aktif WhatsApp di seluruh dunia, yakni lebih dari 2 miliar. Oleh karenanya, tidak heran jika WhatsApp Marketing menjadi media promosi yang sering digunakan oleh marketer saat ini.<\/p>\n\n\n\n<p>Namun sebelum akhirnya menggunakan WhatsApp Marketing, ada baiknya Anda menyusun beberapa strategi agar marketing campaign yang Anda jalankan berjalan sesuai dengan harapan. Jika terlalu gegabah, ditakutkan akan merugikan bisnis Anda secara waktu dan juga materil.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#Tips_WhatsApp_Marketing_agar_Dilirik_Pelanggan\" >Tips WhatsApp Marketing agar Dilirik Pelanggan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#1_Gunakan_WhatsApp_Business_API\" >1. Gunakan WhatsApp Business API<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#2_Tentukan_Target_Pasar\" >2. Tentukan Target Pasar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#3_Personalisasi_Pesan\" >3. Personalisasi Pesan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#4_Tentukan_Waktu_yang_Tepat\" >4. Tentukan Waktu yang Tepat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#5_Singkat_dan_Jelas\" >5. Singkat dan Jelas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#6_Jangan_Terlalu_Sering_Mengirim_Informasi_Diskon\" >6. Jangan Terlalu Sering Mengirim Informasi Diskon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#7_Kirimkan_Pesan_yang_Bersifat_Edukatif\" >7. Kirimkan Pesan yang Bersifat Edukatif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#8_Tambahkan_Visual_yang_Menarik\" >8. Tambahkan Visual yang Menarik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#9_Tambahkan_Call_to_Action\" >9. Tambahkan Call to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#10_Testing_dan_Optimasi\" >10. Testing dan Optimasi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#11_Lakukan_Survey\" >11. Lakukan Survey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#12_Bangun_Hubungan_yang_Baik_dengan_Pelanggan\" >12. Bangun Hubungan yang Baik dengan Pelanggan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.qiscus.com\/id\/blog\/tips-whatsapp-marketing\/#Eksekusi_Tips_WhatsApp_Marketing_bersama_Qiscus\" >Eksekusi Tips WhatsApp Marketing bersama Qiscus!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_WhatsApp_Marketing_agar_Dilirik_Pelanggan\"><\/span>Tips WhatsApp Marketing agar Dilirik Pelanggan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/05\/168.jpg\" alt=\"Tips WhatsApp marketing.\" class=\"wp-image-5846\" srcset=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/05\/168.jpg 1000w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/05\/168-300x169.jpg 300w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/05\/168-768x432.jpg 768w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/05\/168-380x214.jpg 380w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/05\/168-800x450.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Tips WhatsApp marketing. Freepik<\/figcaption><\/figure>\n\n\n\n<p>WhatsApp Marketing sekali lagi dipilih karena WhatsApp memiliki open rate tertinggi dibanding menggunakan aplikasi lainnya. Jangan ragu untuk mencoba, ada beberapa <em>study case<\/em> yang bisa Anda pelajari untuk melihat performa WhatsApp Marketing di sini. Namun jika sudah tidak ada keraguan dan ingin segera menggunakan WhatsApp Marketing, Anda bisa mencobanya secara gratis <a href=\"https:\/\/m.aisensy.com\/blog\/whatsapp-statistics-for-businesses\/#:~:text=WhatsApp%20is%20one%20of%20the%20most%20used%20communication%20apps%20across,5x%20more%20than%20emails%20%26%20SMS.\">di sini.<\/a><\/p>\n\n\n\n<p>Berikut ini adalah beberapa strategi yang bisa Anda terapkan untuk mencuri perhatian pelanggan melalui WhatsApp Marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Gunakan_WhatsApp_Business_API\"><\/span>1. Gunakan WhatsApp Business API<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Langkah pertama yang harus Anda lakukan adalah mengaktifkan akun <a href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-panduan-lengkap-tahun-2023\/\">WhatsApp Business API<\/a> terlebih dahulu. Apa bedanya dengan WhatsApp Business biasa? WhatsApp Business API memungkinkan Anda mengirim pesan broadcast ke banyak nomor tanpa takut diblokir. Di sisi lain, Anda juga bisa mendapatkan tanda centang verifikasi warna hijau untuk menambah kepercayaan pelanggan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25-1024x576.png\" alt=\"WhatsApp Business API.\" class=\"wp-image-5775\" srcset=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25-1024x576.png 1024w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25-300x169.png 300w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25-768x432.png 768w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25-1536x864.png 1536w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25-2048x1152.png 2048w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25-380x214.png 380w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25-800x450.png 800w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25-1160x653.png 1160w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/04\/image-25.png 2400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">WhatsApp Business API.<\/figcaption><\/figure>\n\n\n\n<p>Selain itu, WhatsApp Business API juga memiliki banyak fitur advance yang tidak dimiliki pada WhatsApp Business API. Salah satu kelebihan WhatsApp Business API yakni dapat membantu Anda dalam mengorganisir database pelanggan hingga ratusan ribu sekalipun.<\/p>\n\n\n\n<p>Dan yang paling penting, WhatsApp Business dapat membantu Anda dalam membuat berbagai jenis template pesan yang akan mempermudah aktivitas promosi melalui WhatsApp Marketing. Tertarik untuk membuat akun? Daftarkan <a href=\"https:\/\/www.qiscus.com\/id\/contact\">di sini.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Tentukan_Target_Pasar\"><\/span>2. Tentukan Target Pasar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sebelum Anda melangkah lebih jauh, Anda harus mengenal target pasar produk Anda terlebih dahulu. Dengan mengetahui target pasar, Anda akan dapat menentukan tone of voice, waktu pengiriman pesan, dan masih banyak lagi.<\/p>\n\n\n\n<p>Jika memungkinkan, kelompokkan pelanggan berdasarkan kategori. Sebagai contoh, Anda dapat mengkelompokkan pelanggan berdasarkan usia, jenis pekerjaan, dan wilayah. Pengelompokan ini dapat mempermudah Anda dalam membuat pesan promosi yang tepat berdasarkan masing-masing kategori pelanggan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qiscus.com\/id\/contact\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1-1024x320.png\" alt=\"\" class=\"wp-image-4756\" srcset=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1-1024x320.png 1024w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1-300x94.png 300w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1-768x240.png 768w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1-380x119.png 380w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1-800x250.png 800w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1-1160x363.png 1160w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalisasi_Pesan\"><\/span>3. Personalisasi Pesan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Personalisasi pesan penting dilakukan agar pesan Anda mudah dipahami oleh pelanggan. Tak hanya itu, personalisasi pesan juga menjadi salah satu faktor pendukung peningkatakan open rate pesan promosi Anda. Gunakan detail seperti nama, lokasi, atau beberapa hal personal lain untuk menarik perhatian pelanggan.<\/p>\n\n\n\n<p>Fitur template message pada WhatsApp Business API dapat membantu Anda dalam personalisasi pesan dengan efektif, serta mendukung tampilan pesan supaya lebih interaktif.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/template-whatsapp-broadcast-terbaik\/\">9 Template WhatsApp Broadcast untuk Tarik Pelanggan Lebih Banyak<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tentukan_Waktu_yang_Tepat\"><\/span>4. Tentukan Waktu yang Tepat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pilih waktu yang tepat untuk mengirimkan pesan, kirimkan pesan saat waktu produktif pelanggan Anda pada umumnya. Jika pelanggan Anda biasa aktif bekerja mulai pukul 09.00 pagi, maka Anda bisa mengirimkan pesan pada pukul 07.00-08.00 pagi.<\/p>\n\n\n\n<p>Jika lebih dari pukul 09.00, pesan Anda kemungkinan akan diabaikan atau tertumpuk dengan pesan lainnya yang berhubungan dengan kesibukan pelanggan Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Singkat_dan_Jelas\"><\/span>5. Singkat dan Jelas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kirimkan pesan yang singkat dan jelas, jika Anda berniat ingin mengirimkan informasi mengenai promo maka tuliskan penawaran promo yang Anda miliki pada headline pesan. Lalu pada body message, Anda bisa memberikan detail promonya.<\/p>\n\n\n\n<p>Pelanggan atau mungkin Anda sendiri akan cenderung mengabaikan pesan yang terlalu panjang dan sukar dipahami. Jika informasi yang ingin Anda sampaikan terhitung panjang, maka Anda bisa menambahkan tautan atau link yang berisi informasi tersebut di bagian penutup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Jangan_Terlalu_Sering_Mengirim_Informasi_Diskon\"><\/span>6. Jangan Terlalu Sering Mengirim Informasi Diskon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Meskipun bertujuan untuk promosi, bukan serta-merta Anda hanya mengirimkaan pesan yang berisi informasi diskon saja. Anda bisa mengirimkan pesan promosi untuk beberapa kali, misalnya seminggu sekali atau maksimal seminggu tiga kali.<\/p>\n\n\n\n<p>Terkadang pelanggan akan merasa dipaksa untuk membeli jika Anda terus-terusan mengirimkan pesan yang berisi diskon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Kirimkan_Pesan_yang_Bersifat_Edukatif\"><\/span>7. Kirimkan Pesan yang Bersifat Edukatif<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pesan yang bersifat edukatif di sini adalah informasi yang relevan dengan aspek psikografi pelanggan dan juga produk Anda. Jika perusahaan Anda menjual produk kesehatan dan memiliki value kesehatan, maka Anda bisa mengirimkan pesan mengenai informasi atau tips yang berhubungan dengan menjaga gaya hidup yang sehat.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/jenis-whatsapp-marketing-notification-untuk-bisnis\/\">6 Jenis WhatsApp Marketing Notification untuk Bisnis<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Tambahkan_Visual_yang_Menarik\"><\/span>8. Tambahkan Visual yang Menarik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visual di sini bisa diartikan gambar, foto, atau video yang relevan dengan pesan. Buatlah gambar yang menarik dan sesuai dengan brand image perusahaan Anda. Tujuannya adalah untuk membuat pelanggan bertahan lebih lama saat membaca pesan Anda dan membaca pesan secara detail.<\/p>\n\n\n\n<p>Dengan begitu, maka kemungkinan pelanggan mengunjungi link Anda lebih besar. Di mana hal ini akan berdampak pada kunjungan marketplace, atau penjualan produk Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Tambahkan_Call_to_Action\"><\/span>9. Tambahkan Call to Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pesan yang menarik dan jelas adalah sebuah keharusan, namun ada baiknya pesan tersebut didukung dengan call to action juga. Ada beberapa hal yang harus Anda perhatikan sebelum membuat kalimat call to action, salah satunya yang paling penting adalah objektif.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"1024\" src=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2023\/02\/image-11-705x1024.png\" alt=\"\" class=\"wp-image-5035\" style=\"width:253px;height:367px\" srcset=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2023\/02\/image-11-705x1024.png 705w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2023\/02\/image-11-207x300.png 207w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2023\/02\/image-11-768x1115.png 768w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2023\/02\/image-11-1058x1536.png 1058w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2023\/02\/image-11-380x552.png 380w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2023\/02\/image-11-800x1162.png 800w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2023\/02\/image-11-1160x1684.png 1160w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2023\/02\/image-11.png 1270w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><figcaption class=\"wp-element-caption\">Ilustrasi call to action<\/figcaption><\/figure><\/div>\n\n\n<p>Jika objektif atau tujuan dari broadcast pesan sudah jelas, Anda dapet menambahkan beberapa kalimat call to action. Tambahkan kalimat \u2018coba gratis\u2019 atau \u2018free trial\u2019 untuk objektif pelanggan mencoba layanan Anda. Sedangkan untuk objektif sales, Anda bisa menggunakan call to action \u2018beli sekarang\u2019 atau \u2018gunakan voucher untuk membeli\u2019. Keuntungan dari penggunaan WhatsApp Marketing, Anda dapat menambahkan tombol call to action untuk visibilitasnya.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/panduan-lengkap-whatsapp-marketing\/\">WhatsApp Marketing: Panduan Lengkap dan Praktiknya<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Testing_dan_Optimasi\"><\/span>10. Testing dan Optimasi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Langkah penting yang harus Anda lakukan sebelum mengirim pesan <a href=\"https:\/\/www.qiscus.com\/id\/whatsapp-broadcast\">broadcast WhatsApp Marketing <\/a>adalah melalukan A\/B testing. A\/B testing ini berguna untuk melihat pesan mana yang memiliki performa lebih baik.<\/p>\n\n\n\n<p>Jika Anda menggunakan WhatsApp Business API, Anda bisa melihat performanya pada fitur analytic yang sudah tersedia pada dashboard. Pelajari pesan mana yang memiliki open rate dan click rate yang tinggi. Setelah itu Anda bisa mulai melakukan optimasi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Lakukan_Survey\"><\/span>11. Lakukan Survey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lakukan survey secara berkala kepada pelanggan. Melalui survey, Anda bisa meminta pelanggan untuk menilai pesan promosi yang Anda kirimkan, dalam bentuk numerik maupun teks. Selain itu, Anda juga dapat meminta saran pelanggan guna meningkatkan kualitas promosi Anda melalui WhatsApp Marketing.<\/p>\n\n\n\n<p>Anda dapat menentukan frekuensi pengiriman survey kepada pelanggan. Sebagai contoh, Anda dapat mengirimkan survey di akhir percakapan dengan pelanggan, ataupun mengirimkannya dalam kurun waktu sebulan sekali.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Bangun_Hubungan_yang_Baik_dengan_Pelanggan\"><\/span>12. Bangun Hubungan yang Baik dengan Pelanggan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WhatsApp Marketing bisa dikatakan sebagai tahap Anda berkenalan dengan pelanggan. Setelah ini tugas Anda adalah tetap menjaga hubungan yang baik dengan pelanggan.<\/p>\n\n\n\n<p>Guna menjaga hubungan yang baik dengan pelanggan, Anda bisa mengaktifkan fitur auto reply untuk menjawab pesan pelanggan secara cepat. Jika tidak, Anda bisa mengintegrasikannya dengan chatbot untuk tetap bisa terhubung dengan pelanggan tanpa batas tempat dan waktu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eksekusi_Tips_WhatsApp_Marketing_bersama_Qiscus\"><\/span>Eksekusi Tips WhatsApp Marketing bersama Qiscus!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Melalui strategi di atas, Anda dapat menjangkau dan melibatkan audiens secara efektif, serta mendorong hasil yang maksimal untuk bisnis Anda. Gunakan WhatsApp Business API untuk memaksimalkan strategi WhatsApp Marketing di atas.<\/p>\n\n\n\n<p>Jika Anda tertarik untuk menggunakan WhatsApp Business API, Anda dapat menghubungi <a href=\"https:\/\/www.qiscus.com\/id\">Qiscus<\/a> sebagai partner resmi <a href=\"https:\/\/www.qiscus.com\/id\/whatsapp-business-api\">WhatsApp Business API<\/a> di Indonesia. Selain mendapatkan akses WhatsApp Business API, Qiscus juga memberikan layanan purna jual yang siap membantu Anda untuk memaksimalkan performa WhatsApp Business API Anda. Anda tertarik? Hubungi Qiscus <a href=\"https:\/\/www.qiscus.com\/id\/contact#form-contact-us\">di sini.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qiscus.com\/id\/contact#form-contact-us\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1024x320.png\" alt=\"\" class=\"wp-image-4751\" srcset=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1024x320.png 1024w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-300x94.png 300w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-768x240.png 768w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-380x119.png 380w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-800x250.png 800w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1160x363.png 1160w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"WhatsApp telah mengembangkan WhatsApp Business untuk kebutuhan promosi dan kebutuhan komunikasi bisnis dengan pelanggan. Saat ini marketer atau&hellip;\n","protected":false},"author":20,"featured_media":5062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[10,510],"class_list":{"0":"post-5061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-whatsapp-business-api","9":"tag-whatsapp-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Tips WhatsApp Marketing, Langsung Dilirik Pelanggan!<\/title>\n<meta name=\"description\" content=\"Bosan dengan campaign WA marketing yang monoton dan susah dilirik pelanggan? 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