{"id":5098,"date":"2023-03-24T06:30:31","date_gmt":"2023-03-24T06:30:31","guid":{"rendered":"https:\/\/www.qiscus.com\/id\/?p=5098"},"modified":"2025-08-27T11:56:54","modified_gmt":"2025-08-27T04:56:54","slug":"marketing-bulan-puasa-dengan-72-free-session-whatsapp","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/marketing-bulan-puasa-dengan-72-free-session-whatsapp\/","title":{"rendered":"Maksimalkan Performa Marketing Bulan Puasa dengan Free Session 72 Jam di WhatsApp"},"content":{"rendered":"\n<p>Meta baru saja mengumumkan kebijakan terbarunya mengenai WhatsApp Business API. Beberapa pengumuman yang mereka berikan adalah mengenai kebijakan perubahan tarif WhatsApp Business API 2023, hingga kebijakan pendukung lainnya.<\/p>\n\n\n\n<p>Sebagai seorang marketer atau pemilik bisnis sudah semestinya Anda memahami bagaimana WhatsApp berpengaruh kepada kelancaran komunikasi bisnis Anda. Tidak terbatas pada komunikasi pemasaran saja, layanan pelanggan, dan juga pesan autentifikasi seperti pengiriman <em>One Time Password<\/em> (OTP) bisa Anda lakukan dengan WhatsApp.<\/p>\n\n\n\n<p>Hanya saja kembali pada konsep bisnis, di mana keuntungan dan kemudahan menjangkau pelanggan menjadi fokus utama sebuah bisnis. Apalagi di bulan Ramadan seperti sekarang, ekspansi pasar dan membuat strategi marketing khusus saat bulan puasa 2023 membantu bisnis Anda tumbuh pesat saat Ramadan.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/marketing-bulan-puasa-dengan-72-free-session-whatsapp\/#Memanfaatkan_WhatsApp_untuk_Marketing_Bulan_Puasa_2023\" >Memanfaatkan WhatsApp untuk Marketing Bulan Puasa 2023<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/marketing-bulan-puasa-dengan-72-free-session-whatsapp\/#1_Promosi_Produk_Melalui_WhatsApp_Broadcast\" >1. Promosi Produk Melalui WhatsApp Broadcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/marketing-bulan-puasa-dengan-72-free-session-whatsapp\/#2_Customer_Engagement\" >2. Customer Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/marketing-bulan-puasa-dengan-72-free-session-whatsapp\/#3_Layanan_Pelanggan_24_Jam\" >3. Layanan Pelanggan 24 Jam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/marketing-bulan-puasa-dengan-72-free-session-whatsapp\/#4_Click_to_WhatsApp_dari_Facebook_Ads\" >4. Click to WhatsApp dari Facebook Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/marketing-bulan-puasa-dengan-72-free-session-whatsapp\/#72_Jam_Free_Session_WhatsApp_Business_API\" >72 Jam Free Session WhatsApp Business API<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Memanfaatkan_WhatsApp_untuk_Marketing_Bulan_Puasa_2023\"><\/span>Memanfaatkan WhatsApp untuk Marketing Bulan Puasa 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-business-api-panduan-lengkap-tahun-2023\/\">WhatsApp Business API<\/a> bisa Anda maksimalkan untuk menjangkau pelanggan lebih banyak di bulan puasa 2023. Fitur pendukungnya seperti broadcast message, template, hingga integrasi dengan puluhan aplikasi akan melancarkan ekspansi bisnis Anda di bulan Ramadan.<\/p>\n\n\n\n<p>Berikut ini beberapa aktivitas marketing dan non-marketing yang bisa Anda lakukan dengan WhatsApp Business API.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Promosi_Produk_Melalui_WhatsApp_Broadcast\"><\/span>1. Promosi Produk Melalui WhatsApp Broadcast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WhatsApp Business API mendukung Anda untuk mengirimkan pesan broadcast kepada pelanggan tanpa batas. Jenis pesan promosi yang bisa Anda kirimkan pun beragam bisa mulai dari penawaran produk baru, diskon, hingga pesan dengan call to action yang mengarah pada sales.<\/p>\n\n\n\n<p>Kemudahan broadcast ini juga didukung dengan adanya template pesan dan kategorisasi penerima pesan. Melalui dua fitur tersebut, Anda bisa mengirimkan pesan promosi tepat pada sasaran. Jika Anda menggunakan threatment personalisasi pesan atau menyesuaikan persona setiap pelanggan, maka Anda akan terbantu dengan dua fitur tersebut.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/membuat-chatbot-dalam-5-menit\/\">Qiscus Robolabs: Tutorial Membuat Chatbot dalam 5 Menit<\/a><\/p>\n\n\n\n<p>Pada momen Ramadan ini, <a href=\"https:\/\/www.qiscus.com\/id\/blog\/cara-promosi-lewat-whatsapp\/\">promosi melalui WhatsApp akan lebih banyak menarik perhatian<\/a>. Menarik perhatian dalam artian aktivitas pelanggan akan lebih panjang dan kemungkinan mereka untuk menggunakan smartphone lebih banyak. Sehingga angka open rate dari pesan promosi Anda otomatis akan meningkat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customer_Engagement\"><\/span>2. Customer Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ramadan menjadi momen yang tepat untuk Anda meningkatkan customer engagement. Maksimalkan dengan membuat konten edukasi yang berkaitan dengan Ramadan dan kirimkan melalui WhatsApp broadcast.<\/p>\n\n\n\n<p>Pelanggan pada praktiknya tidak hanya membutuhkan info mengenai diskon, tapi mereka juga ingin mendapatkan value lebih dari bisnis Anda. Dengan begitu mereka bisa bertahan untuk menggunakan produk Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Layanan_Pelanggan_24_Jam\"><\/span>3. Layanan Pelanggan 24 Jam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pada saat bulan puasa, aktivitas pelanggan akan lebih panjang daripada hari normal. Hal ini dipengaruhi dengan adanya aktivitas sahur, berbuka, salat tarawih, hingga ngabuburit. Di mana biasanya mereka pada pukul 3 pagi masih tidur, mereka harus melakukan santap sahur.<\/p>\n\n\n\n<p>Jam produktif yang berubah ini juga harus Anda respon dengan dukungan layanan pelanggan 24 jam. WhatsApp Business API membantu Anda untuk merealisasikan keinginan pelanggan yang ingin direspon secepat mungkin meskipun di luar jam kerja Anda.<\/p>\n\n\n\n<p>Saat menggunakan WhatsApp Business API, Anda bisa mengintegrasikannya dengan chatbot untuk respon otomatis dari pesan yang dikirimkan pelanggan. Di sisi lain, Anda bisa membuat template balasan otomatis seperti \u2018Pesan sudah kami terima, akan kami balas secepatnya\u2019 untuk memberi perasaan lega dan puas dengan pelayanan Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Click_to_WhatsApp_dari_Facebook_Ads\"><\/span>4. Click to WhatsApp dari Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook Ads saat ini menjadi opsi promosi digital yang banyak digunakan oleh bisnis, termasuk Anda juga. Di sini Anda bisa memaksimalkan promosi Anda dan tracking konversi dari ads Anda dengan call to action yang mengarah ke WhatsApp Business API Anda.<\/p>\n\n\n\n<p>Mengapa kemudian click to WhatsApp direkomendasikan untuk meningkatkan penjualan produk Anda melalui Facebook Ads? Melalui pesan yang masuk ke dashboard omnichannel, Anda otomatis akan mendapatkan kontak dari pelanggan potensial. Di sini Anda bisa memanfaatkannya untuk kebutuhan re-marketing, edukasi, membangun customer engagement, hingga up selling dan cross selling produk Anda.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/strategi-marketing-di-bulan-puasa-2023\/\">7 Strategi Marketing Paling Efektif di Bulan Puasa 2023<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"72_Jam_Free_Session_WhatsApp_Business_API\"><\/span>72 Jam Free Session WhatsApp Business API<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bagi Anda yang sudah menggunakan WhatsApp Business API pasti Anda paham jika pihak WhatsApp akan menarik tarif dengan perhitungan 1\u00d724 jam. Di mana setiap pesan yang dikirimkan baik yang bersifat business initiated atau user iniated akan dikenakan tarif pada pengiriman pesan pertama. Jika selanjutnya terjadi percakapan tidak akan dikenakan tarif lagi asal percakapan berlangsung selama 1\u00d724 jam.<\/p>\n\n\n\n<p>Pada 2023, Meta kemudian mengubah kebijakan tersebut. WhatsApp memberikan 72 jam free session untuk setiap pesan yang masuk. Di mana 3 kali lebih panjang dibanding kebijakan sebelumnya. Benefit ini bisa Anda manfaatkan untuk kebutuhan promosi atau edukasi pelanggan Anda mengenai produk yang sedang Anda jual. Sebagai catatan, <em>free session <\/em>ini hanya terbatas pada pesan yang masuk melalui <em>campaign <\/em>Facebook Ads.<\/p>\n\n\n\n<p>Waktu 72 jam free session ini berlaku untuk semua jenis pesan, baik untuk kebutuhan marketing hingga layanan pelanggan. Namun yang menjadi catatan, tidak semua pengguna WhatsApp bisa mendapatkan keuntungan ini. Hanya bisnis yang menggunakan WhatsApp Business API yang bisa mendapatkan benefit tersebut.<\/p>\n\n\n\n<p>Selain itu, 72 jam free session ini hanya berlaku saat Anda menjalankan Facebook Ads dan memiliki Facebook Business Page. Jadi pastikan Anda mengatur conversion location pada Facebook Ads Anda pada WhatsApp.<\/p>\n\n\n\n<p>Bagi Anda yang belum menggunakan WhatsApp Business API, belum terlambat bagi Anda untuk menggunakannya sekarang. Hubungi Qiscus untuk penjelasan lebih lanjut dan implementasi WhatsApp Business API <a href=\"https:\/\/www.qiscus.com\/id\/contact\">di sini.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qiscus.com\/id\/contact\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1024x320.png\" alt=\"\" class=\"wp-image-4751\" srcset=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1024x320.png 1024w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-300x94.png 300w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-768x240.png 768w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-380x119.png 380w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-800x250.png 800w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog-1160x363.png 1160w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2022\/11\/WhatsApp-Business-API-Qiscus-Banner-Blog.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Meta baru saja mengumumkan kebijakan terbarunya mengenai WhatsApp Business API. Beberapa pengumuman yang mereka berikan adalah mengenai kebijakan&hellip;\n","protected":false},"author":20,"featured_media":5099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[1571,7,10,510],"class_list":{"0":"post-5098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-ramadan","9":"tag-whatsapp","10":"tag-whatsapp-business-api","11":"tag-whatsapp-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maksimalkan Performa Marketing Bulan Puasa dengan Free Session 72 Jam di WhatsApp - Qiscus<\/title>\n<meta name=\"description\" content=\"Meta baru saja mengumumkan kebijakan terbarunya mengenai WhatsApp Business API. 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