{"id":5613,"date":"2024-02-29T04:26:46","date_gmt":"2024-02-29T04:26:46","guid":{"rendered":"https:\/\/www.qiscus.com\/id\/?p=5613"},"modified":"2025-01-13T06:21:40","modified_gmt":"2025-01-13T06:21:40","slug":"perkuat-personalisasi","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/","title":{"rendered":"Perkuat Personalisasi Marketing dengan Qiscus CDP"},"content":{"rendered":"\n<p>Personalisasi adalah praktik membuat suatu objek atau pesan menjadi lebih relevan terhadap individu atau kelompok. Personalisasi dalam marketing, dewasa ini menjadi hal penting.<\/p>\n\n\n\n<p>Personalisasi membantu marketer untuk membidik target market lebih tepat sasaran. Hal ini dikarenakan, mereka mempromosikan produk atau membuat personalisasi iklan sesuai dengan value dan kebutuhan pelanggan secara spesifik.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/#Data_Pelanggan_sebagai_Pendukung_Personalisasi\" >Data Pelanggan sebagai Pendukung Personalisasi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/#Bagaimana_Qiscus_CDP_Membantu_Bisnis_Perkuat_Personalisasi\" >Bagaimana Qiscus CDP Membantu Bisnis Perkuat Personalisasi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/#1_Memahami_Detail_Pelanggan_dengan_Customer_Page\" >1. Memahami Detail Pelanggan dengan Customer Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/#2_Pengelompokan_Ketertarikan_Pelanggan_dengan_Customer_Group\" >2. Pengelompokan Ketertarikan Pelanggan dengan Customer Group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/#3_Integrasi_Data_Pelanggan_Langsung_ke_Inbox\" >3. Integrasi Data Pelanggan Langsung ke Inbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/#4_Analisa_Akurat_dengan_Customer_Analytics\" >4. Analisa Akurat dengan Customer Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/#5_Integrasi_Data_Eksternal_dengan_Add-Ons\" >5. Integrasi Data Eksternal dengan Add-Ons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/#6_Memahami_Aktivitas_Pelanggan_dengan_Activity_of_Customer\" >6. Memahami Aktivitas Pelanggan dengan Activity of Customer<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Pelanggan_sebagai_Pendukung_Personalisasi\"><\/span>Data Pelanggan sebagai Pendukung Personalisasi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Saat ingin memulai langkah personalisasi dalam strategi pemasaran, Anda membutuhkan aspek pendukung. Hingga pada akhirnya Anda menemukan langkah tepat memasarkan produk Anda.<\/p>\n\n\n\n<p>Seorang marketer, Anda membutuhkan data pelanggan yang utuh. Data yang utuh tidak tentang nama, usia, dan jenis kelamin saja, namun juga aspek psikogrfi yang paling detail pun harus Anda ketahui.<\/p>\n\n\n\n<p>Qiscus, menyadari jika kebutuhan data dalam proses personalisasi marketing ini penting. Maka dari itu, <a href=\"https:\/\/www.qiscus.com\/id\/blog\/qiscus-customer-data-platform-maksimalkan-data-untuk-personalized-experience\/\">Qiscus Customer Data Platform<\/a> (CDP) lahir.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"From Data to Insights: Qiscus CDP and Qiscus Survey Reshape the Engagement Landscape\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/BnoH6oFWPWU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Memperkenalkan Qiscus Customer Data Platform.<\/figcaption><\/figure>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"From Data to Insights: Qiscus CDP and Qiscus Survey Reshape the Engagement Landscape\",\n  \"description\": \"By harmonizing these capabilities, Qiscus presents a robust solution that revolutionizes customer understanding and engagement. The Qiscus Customer Data Platform (CDP) serves as the foundation, bringing together data from various sources to create a holistic view of each customer. This comprehensive perspective enables businesses to fine-tune their services and campaigns, fostering more personalized interactions and staying ahead in a competitive market.  Complementing the CDP is Qiscus Survey, which takes the engagement a step further by empowering businesses to directly gather customer feedback. Through thoughtfully designed surveys, companies can delve into the intricacies of customer preferences and sentiments. This valuable data not only boosts engagement but also fuels informed decision-making, enabling organizations to continually refine their strategies and offerings. Together, Qiscus CDP and Qiscus Survey form a powerful duo that not only enhances customer experiences but also empowers businesses to adapt and thrive in a dynamic market landscape.   ____  Qiscus is an omnichannel customer engagement platform that helps businesses build relevant Customer Experience (CX) for consumers and engage in real-time and large-scale conversations. Qiscus has assisted businesses in 23 industries with 10+ use cases and has reached more than 50,000,000 end-users.  ____  Find Us at:  Website: www.qiscus.com Instagram: https:\/\/www.instagram.com\/qiscus\/ TikTok: https:\/\/www.tiktok.com\/@qiscus Twitter: https:\/\/twitter.com\/qiscus_io Facebook: https:\/\/id-id.facebook.com\/Qiscus\/\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/BnoH6oFWPWU\/default.jpg\",\n  \"uploadDate\": \"2023-08-28T09:48:46Z\",\n  \"duration\": \"PT1M35S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/BnoH6oFWPWU\",\n  \"interactionCount\": \"207\"\n}<\/script>\n\n\n\n<p><a href=\"https:\/\/www.qiscus.com\/id\/customer-data-platform\">Qiscus CDP<\/a> adalah aplikasi manajemen data yang berguna untuk menghimpun hingga mengelola data untuk kebutuhan bisnis.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/cara-meningkatkan-penjualan\/\">Revenue Optimization Flow: Cara Meningkatkan Penjualan<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bagaimana_Qiscus_CDP_Membantu_Bisnis_Perkuat_Personalisasi\"><\/span>Bagaimana Qiscus CDP Membantu Bisnis Perkuat Personalisasi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seperti apa yang sudah dijelaskan sebelumnya jika personalisasi dalam marketing memerlukan data pelanggan yang akurat.<\/p>\n\n\n\n<p>Dengan teknologi yang terus berkembang, seperti Customer Data Platform (CDP), personalisasi marketing, personalisasi iklan, hingga personalisasi layanan pelanggan bukan lagi sekadar opsi. Namun, suatu keharusan bagi perusahaan yang ingin tetap bersaing dalam pasar yang semakin kompetitif.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Memahami_Detail_Pelanggan_dengan_Customer_Page\"><\/span>1. Memahami Detail Pelanggan dengan Customer Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customer Page membantu bisnis dalam memberikan gambaran mendalam tentang pelanggan. Pendalaman karakteristik pelanggan diperoleh dari data seperti nama, informasi kontak, hingga riwayat pembelian mereka.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads.developerhub.io\/prod\/joxo\/avzwmhywrkxpxkynh0vqc6yaeajiou3xb0596wkjn4c5sechydfecyuupoobcm0r.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Customer Page Qiscus CDP.<\/figcaption><\/figure>\n\n\n\n<p>Data yang tersaji pada Customer Page Qiscus CDP akan memberikan pandangan komprehensif tentang bagaimana Anda harus berkomunikasi dengan pelanggan.<\/p>\n\n\n\n<p>Sebagai contoh, pelanggan dengan riwayat pembelian produk olahraga bisa Anda respon dengan mengirimkan konten edukasi kesehatan. Mempermudah Anda membuat personalisasi iklan dan memupuk interaksi yang lebih personal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pengelompokan_Ketertarikan_Pelanggan_dengan_Customer_Group\"><\/span>2. Pengelompokan Ketertarikan Pelanggan dengan Customer Group<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customer Group semakin mempermudah Anda mengenal pelanggan. Dengan kemampuan untuk menyaring pelanggan berdasarkan saluran, sumber, dan tag, Anda dapat membuat grup atau mengelompokkan pelanggan secara otomatis.<\/p>\n\n\n\n<p>Manfaatkan <em>customer properties <\/em>untuk <em>grouping <\/em>atau pengelompokan pelanggan yang lebih akurat. Maksimalkan detail informasi pelanggan yang ada untuk membangun personalisasi marketing, personalisasi layanan, hingga personalisasi iklan.<\/p>\n\n\n\n<p>Fungsionalitas ini membantu memastikan, broadcast pesan yang dikirimkan benar-benar sesuai dengan karakteristik pelanggan yang Anda tuju. Misalnya saja mengelompokkan pelanggan yang lebih suka menggunakan WhatsApp ke dalam satu grup, kemudian dikelompokkan lagi berdasarkan riwayat belanja, dan yang sejenis.<\/p>\n\n\n\n<p>Personalisasi komunikasi akan tetap berjalan sesuai dengan rencana, meskipun Anda mengirimkan pesan promosi secara masal atau broadcast.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/customer-data-platform-terbaik\/\">7 Rekomendasi Customer Data Platform (CDP) Terbaik<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Integrasi_Data_Pelanggan_Langsung_ke_Inbox\"><\/span>3. Integrasi Data Pelanggan Langsung ke Inbox<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tidak perlu kerepotan lagi dalam memilih kontak pelanggan, fitur Customer Data di Inbox semakin mempermudah Anda dalam mengirimkan personalisasi pesan kepada pelanggan.<\/p>\n\n\n\n<p>Di sini Anda dapat mengintegrasikan data pelanggan dengan kotak masuk yang berada pada kota masuk aplikasi pesan Anda. Untuk mempermudah integrasinya sendiri, Anda bisa menggunakan <a href=\"https:\/\/www.qiscus.com\/id\/omnichannel-chat\">Qiscus Omnichannel Chat<\/a>. Selain integrasi dengan Qiscus CDP, Qiscus Omnichannel Chat juga dapat terintegrasi dengan 20 lebih aplikasi lainnya.<\/p>\n\n\n\n<p>Dengan memiliki akses langsung ke data pelanggan dalam Inbox, tim dapat dengan mudah menyesuaikan pesan dan layanan mereka sesuai dengan preferensi dan riwayat pelanggan, menciptakan pengalaman yang lebih personal dan relevan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Analisa_Akurat_dengan_Customer_Analytics\"><\/span>4. Analisa Akurat dengan Customer Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seperti apa yang sudah dijelaskan sebelumnya, Qiscus CDP merupakan aplikasi manajemen data bukan hanya aplikasi pengumpulan data. Di mana tak hanya membantu Anda dalam mengumpulkan data, namun juga membantu analisis data pelanggan yang ada.<\/p>\n\n\n\n<p>Customer Analytics menawarkan analisis perilaku pelanggan, tren pelanggan, dan beberapa key factor untuk mempermudah Anda dalam pengambilan keputusan selanjutnya.<\/p>\n\n\n\n<p>Customer Analytics pada aplikasi data seperti Qiscus CDP, menjadi krusial dalam mendukung upaya personalisasi marketing dan layanan pelanggan, memungkinkan bisnis untuk tetap relevan dan kompetitif di pasar yang semakin terhubung dan berubah cepat.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/gmedia-qiscus-omnichannel-chat\/\">Gmedia: Raih Pertumbuhan Revenue 70% dengan Qiscus Omnichannel Chat<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Integrasi_Data_Eksternal_dengan_Add-Ons\"><\/span>5. Integrasi Data Eksternal dengan Add-Ons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Qiscus CDP membuka kesempatan Anda untuk mempertajam personalisasi pelanggan dengan fitur Add-Ons. Di sini Anda bisa melakukan integrasi dengan sumber data eksternal.<\/p>\n\n\n\n<p>Dengan mengintegrasikan data dari platform lain, bisnis dapat mendapatkan pandangan yang lebih holistik tentang pelanggan mereka, mengungkap pola dan preferensi yang tersembunyi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Memahami_Aktivitas_Pelanggan_dengan_Activity_of_Customer\"><\/span>6. Memahami Aktivitas Pelanggan dengan Activity of Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Memahami aktivitas pelanggan sangat penting untuk memberikan pengalaman yang personal.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads.developerhub.io\/prod\/joxo\/eplkoy4mc8mxwtseqbbdsspdly5hvxialy3v30p5eftpqi5xrs60k6jwwly85h7h.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Customer activity.<\/figcaption><\/figure>\n\n\n\n<p>Fitur Acitivity of Customer menyediakan gambaran kronologis tentang interaksi pelanggan, membantu bisnis mengidentifikasi titik kontak, preferensi, dan titik-titik masalah dalam customer journey.<\/p>\n\n\n\n<p>Ini memungkinkan untuk menciptakan customer experience yang lebih relevan dan menarik bagi setiap pelanggan, memperkuat customer engagagement, dan meningkatkan loyalitas pelanggan.<\/p>\n\n\n\n<p>Fitur ini menjadi kunci dalam mencapai personalisasi yang efektif dalam pemasaran, layanan pelanggan, dan customer experience secara keseluruhan.<\/p>\n\n\n\n<p>Qiscus CDP membantu Anda selangkah lebih maju dalam menciptakan personalisasi dengan pelanggan. Melalui dukungan data yang akurat, pelanggan bisa digandeng dengan erat.<\/p>\n\n\n\n<p>Jadwalkan konsultasi dengan tim Qiscus untuk demo aplikasi Qiscus CDP <a href=\"https:\/\/www.qiscus.com\/id\/contact\">di sini.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Personalisasi adalah praktik membuat suatu objek atau pesan menjadi lebih relevan terhadap individu atau kelompok. Personalisasi dalam marketing,&hellip;\n","protected":false},"author":20,"featured_media":5614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[1853,357,1879],"class_list":{"0":"post-5613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-customer-data-platform","9":"tag-personalisasi","10":"tag-qiscus-cdp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perkuat Personalisasi Marketing dengan Qiscus CDP<\/title>\n<meta name=\"description\" content=\"Personalisasi adalah praktik membuat suatu objek atau pesan menjadi lebih relevan terhadap individu atau kelompok. 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