{"id":5622,"date":"2024-03-13T05:17:46","date_gmt":"2024-03-13T05:17:46","guid":{"rendered":"https:\/\/www.qiscus.com\/id\/?p=5622"},"modified":"2024-12-10T08:56:48","modified_gmt":"2024-12-10T08:56:48","slug":"database-pelanggan","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/","title":{"rendered":"Database Pelanggan: Panduan Lengkap dan Praktis"},"content":{"rendered":"\n<p>Memiliki akses terhadap informasi yang relevan tentang pelanggan membantu bisnis untuk terus berkembang, maka dari itu sebuah bisnis membutuhkan database pelanggan.<\/p>\n\n\n\n<p>Ragam benefit akan Anda rasakan ketika mendapatkan data pelanggan yang relevan dengan bisnis Anda. Tak hanya untuk kebutuhan membangun hubungan, namun juga dalam meningkatkan revenue bisnis Anda.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#Apa_itu_Database_Pelanggan\" >Apa itu Database Pelanggan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#Cara_Mengumpulkan_Data_Pelanggan\" >Cara Mengumpulkan Data Pelanggan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#1_Survey_Pelanggan\" >1. Survey Pelanggan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#2_Contact_Us\" >2. Contact Us<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#3_Riwayat_Pesan_dan_Transaksi\" >3. Riwayat Pesan dan Transaksi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#4_Event\" >4. Event<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#Cara_Membangun_Database_Pelanggan\" >Cara Membangun Database Pelanggan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#1_Merencanakan_Struktur_Database\" >1. Merencanakan Struktur Database<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#2_Input_Data_Customer\" >2. Input Data Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#3_Pastikan_Akurasi_Data\" >3. Pastikan Akurasi Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#4_Perbarui_Data_Secara_Berkala\" >4. Perbarui Data Secara Berkala<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#5_Gunakan_CRM\" >5. Gunakan CRM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#Seberapa_Bermanfaat_Database_Pelanggan\" >Seberapa Bermanfaat Database Pelanggan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#1_Personalisasi_Layanan\" >1. Personalisasi Layanan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#2_Pengambilan_Keputusan_Lebih_Tepat\" >2. Pengambilan Keputusan Lebih Tepat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#3_Meningkatkan_Retensi_Pelanggan\" >3. Meningkatkan Retensi Pelanggan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#4_Konversi_Sales_Meningkat\" >4. Konversi Sales Meningkat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.qiscus.com\/id\/blog\/database-pelanggan\/#Maksimalkan_Database_Pelanggan_dengan_Qiscus_CDP\" >Maksimalkan Database Pelanggan dengan Qiscus CDP<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_itu_Database_Pelanggan\"><\/span>Apa itu Database Pelanggan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Database pelanggan adalah kumpulan data yang sudah terorganisir tentang informasi individu atau entitas yang menjadi target pasar sebuah bisnis.<\/p>\n\n\n\n<p>Data pelanggan bisa meliputi banyak hal seperti nama, alamat, nomor telepon, serta email. Namun perlu menjadi catatan jika data pelanggan yang dibutuhkan oleh bisnis bisa jadi berbeda.<\/p>\n\n\n\n<p>Database ini nantinya akan membantu perusahaan dalam memahami pelanggan lebih baik, tentang siapa pelanggan mereka, apa yang dibutuhkan, hingga apa yang mereka sukai.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/perkuat-personalisasi\/\">Perkuat Personalisasi Marketing dengan Qiscus CDP<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Mengumpulkan_Data_Pelanggan\"><\/span>Cara Mengumpulkan Data Pelanggan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Langkah pertama yang harus Anda lakukan ketika ingin membangun database pelanggan adalah mengumpulkan data pelanggan. Ada beberapa cara mengumpulkan data yang bisa Anda lakukan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Survey_Pelanggan\"><\/span>1. Survey Pelanggan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tidak jarang bagi bisnis mengirim survey kepuasan pelanggan atau meminta umpan balik kepada mereka. Melalui data ini, Anda bisa melihat preferensi pelanggan dan kebutuhan mereka.<\/p>\n\n\n\n<p>Gunakan platform survey pelanggan sesuai dengan kebutuhan Anda. Cari <a href=\"https:\/\/www.qiscus.com\/id\/qiscus-survey\">platfrom survey<\/a> yang dapat terintegrasi dengan channel komunikasi yang bisnis Anda gunakan selama ini.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Contact_Us\"><\/span>2. Contact Us<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Di setiap landing page produk atau website resmi Anda, pastikan ada form contact us. Melalui form tersebut, Anda bisa memperoleh beberapa data pelanggan.<\/p>\n\n\n\n<p>Mendapatkan data pelanggan melalui contact us menjadi cara paling mudah dan efisien yang bisa Anda lakukan. Sudahkah Anda melakukannya?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Riwayat_Pesan_dan_Transaksi\"><\/span>3. Riwayat Pesan dan Transaksi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pastikan Anda menyimpan riwayat pesan dan transaksi pelanggan dengan baik. Memeriksa data transaksi pelanggan yang ada dapat memberikan informasi tentang perilaku pembelian, preferensi produk, dan frekuensi pembelian.<\/p>\n\n\n\n<p>Manfaatkan <a href=\"https:\/\/www.qiscus.com\/id\/blog\/perbedaan-omnichannel-dan-multichannel\/\">aplikasi omnichannel<\/a> untuk memeriksa riwayat pelanggan dengan mudah. Maksimalkan fungsi data analytics pada omnichannel chat untuk mendapatkan data yang lebih akurat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Event\"><\/span>4. Event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Melalui event brand, Anda dapat mengumpukan data pelanggan secara langsung. Berikan reward atau hadiah agar mereka tertarik mengisi data yang Anda butuhkan.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/cara-meningkatkan-penjualan\/\">Revenue Optimization Flow: Cara Meningkatkan Penjualan<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Membangun_Database_Pelanggan\"><\/span>Cara Membangun Database Pelanggan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/03\/3707.jpg\" alt=\"\" class=\"wp-image-5624\" srcset=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/03\/3707.jpg 1000w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/03\/3707-300x200.jpg 300w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/03\/3707-768x512.jpg 768w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/03\/3707-380x253.jpg 380w, https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2024\/03\/3707-800x534.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Membangun database pelanggan. Freepik\/katemangostar<\/figcaption><\/figure>\n\n\n\n<p>Data sudah terkumpul, lalu bagaimana membangun database pelanggan. Aapakah database pelanggan yang sudah Anda miliki sudah sesuai?<\/p>\n\n\n\n<p>Mari kita pelajari bagaimana cara membangun database pelanggan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Merencanakan_Struktur_Database\"><\/span>1. Merencanakan Struktur Database<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Langkah pertama dalam membangun database pelanggan adalah merencanakan struktur database yang akan digunakan, termasuk jenis data yang akan disimpan dan bagaimana data akan diorganisir.<\/p>\n\n\n\n<p>Gunakan <a href=\"https:\/\/www.qiscus.com\/id\/blog\/qiscus-customer-data-platform-maksimalkan-data-untuk-personalized-experience\/\">aplikasi manajemen data<\/a> untuk organisir data customer lebih mudah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Input_Data_Customer\"><\/span>2. Input Data Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Input atau masukkan data yang sudah terkumpul sebelumnya. Pastikan sudah sesuai dengan kategori yang sudah Anda buat sebelumnya.<\/p>\n\n\n\n<p>Jika Anda menggunakan aplikasi pengumpulan data, data customer akan terorganisir secara otomatis sesuai dengan struktur database yang sudah Anda buat sebelumnya.<\/p>\n\n\n\n<p><strong>BACA JUGA: <\/strong><a href=\"https:\/\/www.qiscus.com\/id\/blog\/artificial-intelligence-marketing\/\">8 Peran Artificial Intelligence (AI) Marketing dalam Bisnis<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pastikan_Akurasi_Data\"><\/span>3. Pastikan Akurasi Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lakukan pemeriksaan database customer Anda beberapa kali. Penting untuk memastikan keakuratan data yang dimasukkan ke dalam database pelanggan.<\/p>\n\n\n\n<p>Data-data penting yang harus Anda pastikan adalah informasi kontak seperti email, nama, nomor telepon untuk membantu broadcast pesan Anda nantinya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Perbarui_Data_Secara_Berkala\"><\/span>4. Perbarui Data Secara Berkala<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lakukan pembaharuan database customer Anda. Pembaharuan data bisa dilakukan dengan cara yang sama dengan mengumpulkan data.<\/p>\n\n\n\n<p>Lakukan singkronisasi dengan data-data lama untuk mendapatkan informasi pelanggan yang lebih relevan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Gunakan_CRM\"><\/span>5. Gunakan CRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Menggunakan platform Customer Relationship Management (CRM) dapat memudahkan pengelolaan dan analisis data pelanggan secara efisien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seberapa_Bermanfaat_Database_Pelanggan\"><\/span>Seberapa Bermanfaat Database Pelanggan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ada banyak manfaat yang Anda dapatkan ketika sudah membangun database customer dengan baik. Tidak hanya untuk kebutuhan layanan pelanggan namun juga untuk peningkatan profitabilitas bisnis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Personalisasi_Layanan\"><\/span>1. Personalisasi Layanan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Akses informasi pelanggan mempermudah Anda dalam meningkatkan personalisasi layanan dengan pelanggan. Layanan hingga promosi akan lebih tepat sasaran.<\/p>\n\n\n\n<p>Di sisi lain, pelanggan akan merasa lebih nyaman berkomunikasi dengan Anda, karena Anda dirasa bisa memahami kebutuhan pelanggan lebih cepat. Pengalaman pelanggan meningkat, kepuasan pelanggan pun mudah untuk didapat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pengambilan_Keputusan_Lebih_Tepat\"><\/span>2. Pengambilan Keputusan Lebih Tepat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pengambilan keputusan harus berdasarkan data yang ada. Data customer yang sudah tercatat pada database dapat digunakan untuk menganalisis tren pembelian dan identifikasi peluang baru untuk bisnis Anda.<\/p>\n\n\n\n<p>Data-data ini nantinya bisa menjadi bahan pembuatan strategi bisnis yang lebih efektif. Membantu Anda untuk mengambil keputusan dan langkah bisnis yang lebih tepat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Meningkatkan_Retensi_Pelanggan\"><\/span>3. Meningkatkan Retensi Pelanggan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Langkah strategis selanjutnya yang dapat dilakukan bisnis adalah customer retention atau retensi pelanggan. Data-data customer yang ada bisa Anda gunakan untuk menjaga pelanggan agar tidak beralih dari produk Anda.<\/p>\n\n\n\n<p>Langkah-langkah yang bisa Anda ambil adalah upselling, cross-selling, pemberian promo ulang tahun, atau reward yang sesuai dengan preferensi pelanggan Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Konversi_Sales_Meningkat\"><\/span>4. Konversi Sales Meningkat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Operasional bisnis akan terasa lebih efisien dan efektif, karena pemasaran produk dilakukan dengan tepat melalui data akurat. Efektivitas ini nantinya akan berdampak pada konversi sales produk Anda.<\/p>\n\n\n\n<p>Pelanggan dan calon pelanggan akan memberikan perhatian lebih pada setiap pesan promosi Anda. Bisnis dapat mencapai pertumbuhan bisnis lebih tinggi nantinya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maksimalkan_Database_Pelanggan_dengan_Qiscus_CDP\"><\/span>Maksimalkan Database Pelanggan dengan Qiscus CDP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"From Data to Insights: Qiscus CDP and Qiscus Survey Reshape the Engagement Landscape\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/BnoH6oFWPWU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Qiscus CDP<\/figcaption><\/figure>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"From Data to Insights: Qiscus CDP and Qiscus Survey Reshape the Engagement Landscape\",\n  \"description\": \"By harmonizing these capabilities, Qiscus presents a robust solution that revolutionizes customer understanding and engagement. The Qiscus Customer Data Platform (CDP) serves as the foundation, bringing together data from various sources to create a holistic view of each customer. This comprehensive perspective enables businesses to fine-tune their services and campaigns, fostering more personalized interactions and staying ahead in a competitive market.  Complementing the CDP is Qiscus Survey, which takes the engagement a step further by empowering businesses to directly gather customer feedback. Through thoughtfully designed surveys, companies can delve into the intricacies of customer preferences and sentiments. This valuable data not only boosts engagement but also fuels informed decision-making, enabling organizations to continually refine their strategies and offerings. Together, Qiscus CDP and Qiscus Survey form a powerful duo that not only enhances customer experiences but also empowers businesses to adapt and thrive in a dynamic market landscape.   ____  Qiscus is an omnichannel customer engagement platform that helps businesses build relevant Customer Experience (CX) for consumers and engage in real-time and large-scale conversations. Qiscus has assisted businesses in 23 industries with 10+ use cases and has reached more than 50,000,000 end-users.  ____  Find Us at:  Website: www.qiscus.com Instagram: https:\/\/www.instagram.com\/qiscus\/ TikTok: https:\/\/www.tiktok.com\/@qiscus Twitter: https:\/\/twitter.com\/qiscus_io Facebook: https:\/\/id-id.facebook.com\/Qiscus\/\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/BnoH6oFWPWU\/default.jpg\",\n  \"uploadDate\": \"2023-08-28T09:48:46Z\",\n  \"duration\": \"PT1M35S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/BnoH6oFWPWU\",\n  \"interactionCount\": \"207\"\n}<\/script>\n\n\n\n<p>Dengan memahami pentingnya database pelanggan dan mengikuti praktik terbaik dalam pengelolaannya, perusahaan dapat memaksimalkan potensi database pelanggan mereka untuk meningkatkan kinerja bisnis dan membangun hubungan yang lebih kuat dengan pelanggan mereka.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.qiscus.com\/id\/customer-data-platform\">Qiscus Customer Data Platform<\/a> dapat membantu Anda dalam memaksimalkan performa database pelanggan Anda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mengumpulkan data pelanggan dari berbagai channel komunikasi yang Anda gunakan sehari-hari.<\/li>\n\n\n\n<li>Pengelolaan data customer lebih efektif, berdasarkan kategorisasi pelanggan yang sudah Anda buat atau Anda butuhkan.<\/li>\n\n\n\n<li>Integrasi data untuk dengan berbagai channel komunikasi yang ada untuk campaign marketing dan komunikasi dengan pelanggan yang lebih efektif dan dipersonalisasi.<\/li>\n<\/ul>\n\n\n\n<p>Butuh penjelasan lebih lanjut? Konsultasikan kebutuhan database untuk bisnis Anda dengan kami <a href=\"https:\/\/www.qiscus.com\/id\/contact\">di sini.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Memiliki akses terhadap informasi yang relevan tentang pelanggan membantu bisnis untuk terus berkembang, maka dari itu sebuah bisnis&hellip;\n","protected":false},"author":20,"featured_media":5623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[275,1901],"class_list":{"0":"post-5622","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-data-pelanggan","9":"tag-database-pelanggan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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