{"id":635,"date":"2021-07-21T14:35:57","date_gmt":"2021-07-21T14:35:57","guid":{"rendered":"https:\/\/blogs.qiscus.com\/id\/?p=635"},"modified":"2024-12-10T03:55:53","modified_gmt":"2024-12-10T03:55:53","slug":"kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/","title":{"rendered":"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya"},"content":{"rendered":"\n<p><a href=\"https:\/\/blogs.qiscus.com\/id\/2021\/07\/13\/marketing-4-0-pengertian-dan-cara-menerapkannya\/\">Marketing<\/a> atau pemasaran merupakan sebuah kegiatan memperkenalkan brand bisnis kepada konsumen. Peranannya yang vital menjadikan marketing harus dilakukan dengan terorganisir dan tepat sasaran. Kalau dulu kita hanya mengenal marketing offline, saat ini sudah ada yang namanya marketing online.<\/p>\n\n\n\n<p>Strategi ini muncul berkat berkembangnya teknologi yang bisa menjangkau secara global, sehingga akhirnya dimanfaatkan untuk memasarkan sebuah bisnis. Beberapa bisnis menggunakannya untuk meningkatkan penjualan mereka, tapi sebagian lagi menggunakan kedua strategi sekaligus. Semuanya merupakan pilihan masing-masing yang disesuaikan dengan kebutuhan.<\/p>\n\n\n\n<p>Untuk dapat menerapkan strategi pemasaran yang tepat, Anda perlu mengetahui terlebih dulu kelebihan dan kekurangan dari masing-masing strategi. Berikut informasi selengkapnya:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#Marketing_Online\" >Marketing Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#Marketing_Offline\" >Marketing Offline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#Kelebihan_dan_Kekurangan\" >Kelebihan dan Kekurangan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#Marketing_Online-2\" >Marketing Online<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#Kelebihan\" >Kelebihan:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#Kekurangan\" >Kekurangan:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#Marketing_Offline-2\" >Marketing Offline<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#Kelebihan-2\" >Kelebihan:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#Kekurangan-2\" >Kekurangan:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Online\"><\/span>Marketing Online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sesuai namanya, <a href=\"https:\/\/blogs.qiscus.com\/id\/2021\/07\/13\/kesalahan-online-marketing\/\">marketing online<\/a> adalah strategi pemasaran yang menggunakan teknologi berupa internet untuk bisa memperkenalkan dan menjual suatu produk bisnis kepada konsumen. Strategi ini sedang banyak diminati para pengusaha, terutama yang baru merintis dan memiliki modal yang sedikit. Banyaknya pengguna internet di dunia menjadikan marketing online dirasa dapat menjangkau lebih banyak pasar, bahkan hingga ke seluruh dunia.<\/p>\n\n\n\n<p>Ada beberapa media pemasaran untuk melakukan strategi marketing ini. Diantaranya adalah media sosial (Facebook, Instagram, YouTube, Twitter, Pinterest), aplikasi chat (WhatsApp, Line, Snapchat), email, SEO (<em>Search Engine Optimization<\/em>), SEM (<em>Search Engine Marketing<\/em>), website, dan ecommerce. Untuk bisa menggunakannya, tentu si pemilik bisnis perlu belajar tentang teknologi dan fitur-fitur dari media yang ia gunakan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Offline\"><\/span>Marketing Offline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing offline sudah digunakan sejak dahulu, sebelum teknologi internet diciptakan. Marketing ini tidak membutuhkan koneksi internet untuk bisa memperkenalkan dan menjual produk bisnis ke konsumen. Pada strategi ini, produsen atau tenaga pemasaran bertemu dengan konsumen di dalam satu tempat untuk bisa mengadakan transaksi jual beli. Pertemuan tersebut bisa terjadi di toko maupun di tempat lain, sehingga produsen atau tenaga pemasaran harus melakukan perjalanan untuk memasarkan produknya.&nbsp;<\/p>\n\n\n\n<p>Untuk media pemasaran secara oflline bisa melalui televisi, koran, radio, <em>banner<\/em>, <em>flyer<\/em>, poster, dan dengan menjadi sponsor acara. Meski sudah ada pemasaran online, tapi strategi ini masih memiliki peminatnya sendiri sehingga masih sering digunakan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kelebihan_dan_Kekurangan\"><\/span>Kelebihan dan Kekurangan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/5aEvLv5KswLG-4a8BTTzLMmr2iNWA_sBwSCpMrhADouI_eqRBCw_KWe3CLmIT4jOFywtWJlE-oOXQQh2UkKqRxzD0X7pyjI2JavdyGW9Fq6dACmcCm4OfBAG-cIFXDfxY-IZ4FQo\" alt=\"\" \/><figcaption>Unsplash<\/figcaption><\/figure>\n\n\n\n<p>Baik marketing online maupun marketing offline, masing-masing memiliki kelebihan dan kekurangan yang perlu Anda perhatikan sebelum memutuskan untuk menggunakannya pada bisnis Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Online-2\"><\/span>Marketing Online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kelebihan\"><\/span><strong>Kelebihan:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Hanya membutuhkan biaya pemasaran yang sedikit, bahkan ada yang tidak membutuhkan sama sekali.<\/li><li>Pemasaran tidak terbatas secara geografis.<\/li><li>Dapat menjangkau pasar lebih luas hingga ke mancanegara dan daerah yang belum pernah terjangkau sebelumnya.<\/li><li>Target pasar dapat lebih tepat sasaran.<\/li><li>Pemasaran bisa dilakukan selama 24 jam karena tidak perlu bertemu langsung dengan konsumen.<\/li><li>Pemasaran dapat dilakukan dengan lebih fleksibel dan bertahan dalam jangka waktu lama.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kekurangan\"><\/span><strong>Kekurangan:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Tidak bisa melakukan demo produk secara fisik, karena dilakukan dari internet.<\/li><li>Jika koneksi internet tidak stabil, pemasaran jadi tidak bisa dilakukan.<\/li><li>Pembeli terkadang bisa kurang percaya karena tidak bisa melihat produknya secara langsung.<\/li><li>Tidak bertemu langsung dengan konsumen sehingga kurang bisa menjelaskan produk secara mendetail.<\/li><li>Rentan terjadi kesalahan teknis akibat pemahaman teknologi atau komunikasi yang kurang lancar.<\/li><li>Belum semua orang pandai menggunakan internet, sehingga hanya orang-orang tertentu saja yang bisa melihatnya.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Offline-2\"><\/span>Marketing Offline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kelebihan-2\"><\/span><strong>Kelebihan:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Tingkat kepercayaan lebih tinggi, karena konsumen dapat melihat barangnya secara langsung.<\/li><li>Tidak rentan terjadi penipuan.<\/li><li>Pelayanan konsumen yang mudah karena bertemu secara langsung.<\/li><li>Penjual bisa menjelaskan dengan lebih mendetail tentang produk yang dipasarkan.<\/li><li>Lebih mudah berkomunikasi dengan konsumen, karena komunikasi dilakukan secara <em>face to face<\/em> atau berhadapan.<\/li><li>Mudah dilihat di tempat-tempat umum yang banyak dilalui konsumen.<\/li><li>Masih disukai konsumen yang lebih suka berbelanja secara offline.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kekurangan-2\"><\/span><strong>Kekurangan:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Membutuhkan biaya pemasaran yang relatif mahal, sehingga pemilik bisnis yang berskala menengah ke bawah tidak bisa menggunakannya.<\/li><li>Pemasaran terbatas secara geografis.<\/li><li>Jangkauan pasar cenderung sempit dan kurang bisa menjangkau daerah lain apalagi mancanegara.<\/li><li>Target pasar kurang dapat tepat sasaran.<\/li><li>Pemasaran hanya bisa dilakukan dalam periode waktu tertentu karena harus bertatap muka secara langsung.<\/li><li>Membutuhkan biaya tambahan untuk perjalanan jika harus memasarkan produk di tempat lain.<\/li><li>Pemasaran kurang fleksibel dan hanya dapat bertahan dalam waktu singkat.<\/li><\/ul>\n\n\n\n<p>Jadi, sudah menentukan ingin menggunakan strategi marketing yang mana? Baik marketing online maupun online sama-sama dapat membantu meningkatkan penjualan Anda asal dilakukan dengan benar dan konsisten. Memilih dua marketing sekaligus juga tidak masalah, karena justru dapat memperbesar peluang produk Anda dikenal lebih banyak orang dibandingkan satu strategi saja.<\/p>\n\n\n\n<p>Qiscus dapat membantu Anda menjalankan bisnis dengan cara memperlancar komunikasi dengan pelanggan menggunakan WhatsApp Business API. Dapatkan WhatsApp Business API melalui Qiscus Multichannel Chat untuk meningkatkan pengalaman komunikasi bisnis Anda bersama pelanggan. Tertarik untuk mencobanya? Hubungi kami<a href=\"https:\/\/www.qiscus.com\/contact\"> di sini<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Marketing atau pemasaran merupakan sebuah kegiatan memperkenalkan brand bisnis kepada konsumen. Peranannya yang vital menjadikan marketing harus dilakukan&hellip;\n","protected":false},"author":27,"featured_media":636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[47,262,261,73],"class_list":{"0":"post-635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-marketing","9":"tag-marketing-offline","10":"tag-marketing-online","11":"tag-pemasaran"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya<\/title>\n<meta name=\"description\" content=\"Marketing online dan marketing offline sama-sama memiliki kelebihan dan kekurangannya masing-masing. Untuk penjelasan selengkapnya bisa baca di sini!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya\" \/>\n<meta property=\"og:description\" content=\"Marketing online dan marketing offline sama-sama memiliki kelebihan dan kekurangannya masing-masing. Untuk penjelasan selengkapnya bisa baca di sini!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/\" \/>\n<meta property=\"og:site_name\" content=\"Omnichannel Conversational Platform\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Qiscus\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-21T14:35:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T03:55:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/07\/pemasaran.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"667\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Qiscus Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:site\" content=\"@qiscus_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qiscus Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/\"},\"author\":{\"name\":\"Qiscus Editorial Team\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\"},\"headline\":\"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya\",\"datePublished\":\"2021-07-21T14:35:57+00:00\",\"dateModified\":\"2024-12-10T03:55:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/\"},\"wordCount\":717,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/pemasaran.jpg\",\"keywords\":[\"Marketing\",\"marketing offline\",\"marketing online\",\"pemasaran\"],\"articleSection\":[\"Insight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/\",\"name\":\"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/pemasaran.jpg\",\"datePublished\":\"2021-07-21T14:35:57+00:00\",\"dateModified\":\"2024-12-10T03:55:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\"},\"description\":\"Marketing online dan marketing offline sama-sama memiliki kelebihan dan kekurangannya masing-masing. Untuk penjelasan selengkapnya bisa baca di sini!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/pemasaran.jpg\",\"contentUrl\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/pemasaran.jpg\",\"width\":667,\"height\":500,\"caption\":\"marketing online\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Insight\",\"item\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/category\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/\",\"name\":\"Omnichannel Conversational Platform\",\"description\":\"Artikel bagi Perusahaan untuk memajukan Customer Experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/#\\\/schema\\\/person\\\/12accbe3d8e822d848f46a63682ca559\",\"name\":\"Qiscus Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g\",\"caption\":\"Qiscus Editorial Team\"},\"url\":\"https:\\\/\\\/www.qiscus.com\\\/id\\\/blog\\\/author\\\/editorialteam\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya","description":"Marketing online dan marketing offline sama-sama memiliki kelebihan dan kekurangannya masing-masing. Untuk penjelasan selengkapnya bisa baca di sini!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya","og_description":"Marketing online dan marketing offline sama-sama memiliki kelebihan dan kekurangannya masing-masing. Untuk penjelasan selengkapnya bisa baca di sini!","og_url":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/","og_site_name":"Omnichannel Conversational Platform","article_publisher":"https:\/\/www.facebook.com\/Qiscus","article_published_time":"2021-07-21T14:35:57+00:00","article_modified_time":"2024-12-10T03:55:53+00:00","og_image":[{"width":667,"height":500,"url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/07\/pemasaran.jpg","type":"image\/jpeg"}],"author":"Qiscus Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@qiscus_io","twitter_site":"@qiscus_io","twitter_misc":{"Written by":"Qiscus Editorial Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#article","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/"},"author":{"name":"Qiscus Editorial Team","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559"},"headline":"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya","datePublished":"2021-07-21T14:35:57+00:00","dateModified":"2024-12-10T03:55:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/"},"wordCount":717,"commentCount":0,"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/07\/pemasaran.jpg","keywords":["Marketing","marketing offline","marketing online","pemasaran"],"articleSection":["Insight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/","url":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/","name":"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya","isPartOf":{"@id":"https:\/\/www.qiscus.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#primaryimage"},"image":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/07\/pemasaran.jpg","datePublished":"2021-07-21T14:35:57+00:00","dateModified":"2024-12-10T03:55:53+00:00","author":{"@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559"},"description":"Marketing online dan marketing offline sama-sama memiliki kelebihan dan kekurangannya masing-masing. Untuk penjelasan selengkapnya bisa baca di sini!","breadcrumb":{"@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#primaryimage","url":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/07\/pemasaran.jpg","contentUrl":"https:\/\/www.qiscus.com\/id\/wp-content\/uploads\/sites\/2\/2021\/07\/pemasaran.jpg","width":667,"height":500,"caption":"marketing online"},{"@type":"BreadcrumbList","@id":"https:\/\/www.qiscus.com\/id\/blog\/kelebihan-dan-kekurangan-marketing-online-dan-marketing-offline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Insight","item":"https:\/\/www.qiscus.com\/id\/blog\/category\/insight\/"},{"@type":"ListItem","position":2,"name":"Marketing Online vs Marketing Offline: Kelebihan dan Kekurangannya"}]},{"@type":"WebSite","@id":"https:\/\/www.qiscus.com\/id\/#website","url":"https:\/\/www.qiscus.com\/id\/","name":"Omnichannel Conversational Platform","description":"Artikel bagi Perusahaan untuk memajukan Customer Experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qiscus.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qiscus.com\/id\/#\/schema\/person\/12accbe3d8e822d848f46a63682ca559","name":"Qiscus Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87676cc31747cd29d9c7280ac00444d449dc2f3814b84cf3cfcd89fe40111995?s=96&d=mm&r=g","caption":"Qiscus Editorial Team"},"url":"https:\/\/www.qiscus.com\/id\/blog\/author\/editorialteam\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/comments?post=635"}],"version-history":[{"count":3,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/635\/revisions"}],"predecessor-version":[{"id":652,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/posts\/635\/revisions\/652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media\/636"}],"wp:attachment":[{"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/media?parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/categories?post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qiscus.com\/id\/wp-json\/wp\/v2\/tags?post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}