{"id":764,"date":"2021-07-29T07:26:17","date_gmt":"2021-07-29T07:26:17","guid":{"rendered":"https:\/\/blogs.qiscus.com\/id\/?p=764"},"modified":"2025-07-21T08:40:50","modified_gmt":"2025-07-21T08:40:50","slug":"instagram-messaging-api-optimalkan-fungsi-instagram-direct-message","status":"publish","type":"post","link":"https:\/\/www.qiscus.com\/id\/blog\/instagram-messaging-api-optimalkan-fungsi-instagram-direct-message\/","title":{"rendered":"Messenger API for Instagram: Optimalkan Fungsi Instagram Messaging"},"content":{"rendered":"\n<p><em>Businesses are moving quickly during pandemic, but customer are moving faster. Perkembangan bisnis di era digital disertai dengan keinginan konsumen dari bisnis untuk terus berinovasi membuat bisnis dituntut untuk beradaptasi dengan cepat. Terutama di era pandemi, ada beberapa <a href=\"https:\/\/www.mckinsey.com\/mgi\/overview\/in-the-news\/this-is-the-covid-consumer-trend-most-likely-to-stick-beyond-the-pandemic\">perubahan perilaku konsumen<\/a> yang membuat bisnis harus terus beradaptasi, salah satunya adalah online shopping. Dalam beradaptasi dengan konsumen, bisnis tidak hanya membangun strategi pemasaran semata, namun juga strategi khusus untuk membentuk <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/consumer-business\/us-cb-navigating-the-new-digital-divide-051315.pdf\">interaksi<\/a> dengan konsumen.<\/em><\/p>\n\n\n\n<p>Berdasarkan riset yang dilakukan oleh <a href=\"https:\/\/www2.deloitte.com\/gr\/en\/pages\/about-deloitte\/articles\/CMO-Survey-2020-COVID-19-and-the-State-of-Marketing.html\">Deloitte<\/a>, sebanyak 74% konsumen menggunakan media sosial sebagai<em> platform<\/em> untuk berbelanja. <em>Platform<\/em> yang dapat digunakan sebagai tempat transaksi dan berinteraksi dengan konsumen saat ini lebih dikenal dengan sebutan <em>social commerce<\/em>. Sebagai <em>platform social commerce<\/em><a href=\"https:\/\/business.instagram.com\/shopping\"> terpopuler<\/a> saat ini, Instagram dapat menjadi <em>platform<\/em> untuk bisnis mengoptimalkan proses transaksi dan interaksi dengan konsumen.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qiscus.com\/id\/blog\/instagram-messaging-api-optimalkan-fungsi-instagram-direct-message\/#Instagram_sebagai_Platform_untuk_Bertransaksi_dan_Berinteraksi\" >Instagram sebagai Platform untuk Bertransaksi dan Berinteraksi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qiscus.com\/id\/blog\/instagram-messaging-api-optimalkan-fungsi-instagram-direct-message\/#Mengoptimalkan_Fungsi_Instagram_Messaging_on_Instagram\" >Mengoptimalkan Fungsi Instagram Messaging on Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qiscus.com\/id\/blog\/instagram-messaging-api-optimalkan-fungsi-instagram-direct-message\/#Apa_Perbedaan_antara_Instagram_DM_dan_Messenger_API_for_Instagram\" >Apa Perbedaan antara Instagram DM dan Messenger API for Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qiscus.com\/id\/blog\/instagram-messaging-api-optimalkan-fungsi-instagram-direct-message\/#Hadirkan_Customer_Experience_yang_Nyata_ke_Dunia_Digital\" >Hadirkan Customer Experience yang Nyata ke Dunia Digital<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_sebagai_Platform_untuk_Bertransaksi_dan_Berinteraksi\"><\/span>Instagram sebagai <em>Platform<\/em> untuk Bertransaksi dan Berinteraksi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Salah satu fitur yang dapat mendukung terjadinya interaksi antara bisnis dan konsumen adalah <em>messaging on <\/em>Instagram. Tidak hanya itu, hadirnya fitur Instagram Shopping pada tahun 2019 juga memungkinkan bisnis untuk mulai menggunakan Instagram sebagai <em>platform<\/em> untuk bertransaksi. Facebook melakukan riset dan menemukan bahwa sebanyak <a href=\"https:\/\/business.instagram.com\/blog\/how-to-sell-your-products-on-instagram?locale=en_GB\">81%<\/a> konsumen melakukan riset produk melalui Instagram. Hal ini mendukung pernyataan bahwa Instagram turut mengubah kebiasaan berbelanja konsumen. Namun, di era pandemi, bisnis bukan hanya perlu berfokus pada produk, bisnis juga perlu menyajikan <em>customer experience<\/em> (CX) yang positif.<\/p>\n\n\n\n<p>Menjadikan <em><a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\">customer experience<\/a><\/em> (CX) sebagai prioritas saat ini merupakan langkah yang harus diambil. Menghadirkan <em>customer experience<\/em> (CX) yang positif selama dan setelah transaksi merupakan upaya untuk membentuk interaksi dengan konsumen. Salah satu platform untuk membentuk interaksi dengan konsumen adalah Instagram. Sebagai<em> social commerce,<\/em> Instagram dapat memperluas jangkauan bisnis dan mempererat hubungan dengan konsumen yang sudah ada. Didukung dengan fitur-fitur yang sudah ada di Instagram, bisnis dapat melakukan interaksi dengan konsumen.<\/p>\n\n\n\n<p>Adanya interaksi antara bisnis dengan konsumen dapat <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/consumer-business\/us-cb-navigating-the-new-digital-divide-051315.pdf\">meningkatkan kepercayaan<\/a> konsumen. Tidak hanya itu, terjadinya interaksi yang dapat menciptakan <em>customer experience<\/em> (CX) positif juga berpengaruh terhadap <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\">keputusan konsumen<\/a> untuk membeli suatu produk. Salah satu fitur yang dapat mendukung terjadinya interaksi antara bisnis dan konsumen adalah <em>messaging on <\/em>Instagram. Untuk mengoptimalkan fungsi dan penggunaan <em>messaging on <\/em>Instagram, Instagram merilis <em>messenger<\/em> API <em>for<\/em> Instagram pada tahun 2021.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mengoptimalkan_Fungsi_Instagram_Messaging_on_Instagram\"><\/span>Mengoptimalkan Fungsi Instagram <em><em>Messaging on <\/em>Instagram<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><em><em>Messaging on <\/em>Instagram<\/em><\/strong> (Instagram DM) hadir menjadi salah satu fitur untuk berinteraksi dengan konsumen, namun, pertanyaannya adalah, bagaimana cara untuk mengoptimalkan fungsi Instagram DM? Untuk menjawab pertanyaan tersebut, Instagram merilis <em>messenger<\/em> API <em>for<\/em> Instagram pada bulan Juni 2021. Dengan merilis <em>messenger<\/em> API <em>for<\/em> Instagram, diharapkan dapat membantu bisnis untuk mengoptimalkan penggunaan Instagram DM.<\/p>\n\n\n\n<p>Hadirnya Messenger API for Instagram juga memungkinkan bisnis mengintegrasikan Instagram DM dengan <strong><em>multichannel<\/em><\/strong>. Dengan melakukan hal tersebut, bisnis dapat menambahkan agen <em>customer service<\/em> untuk mengelola Instagram DM akun bisnisnya. Selain itu, bisnis juga dapat mengintegrasikan saluran komunikasi lainnya ke dalam <em>multichannel<\/em>, sehingga dapat merespon pesan baik itu dari Instagram atau <em>channel<\/em> lain melalui platform yang sama. Hal ini dapat membuat bisnis menjadi lebih responsif sehingga mampu menicptakan CX yang positif. <\/p>\n\n\n\n<p>Sebanyak <a href=\"https:\/\/customerthink.com\/how-to-improve-your-customer-service-response-times\/\">40%<\/a> konsumen mengharapkan bisnis dapat merespon pertanyaan dan pesan mereka lebih cepat. Bagi konsumen, kecepatan respon suatu bisnis merupakan indikator dari CX yang positif.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_Perbedaan_antara_Instagram_DM_dan_Messenger_API_for_Instagram\"><\/span>Apa Perbedaan antara Instagram DM dan<em> Messenger<\/em> API <em>for<\/em> Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Perbedaaan antara Instagram DM dan <em>messenger<\/em> API <em>for<\/em> Instagram terletak pada fitur-fiturnya. Fitur yang tersedia pada <em>messenger<\/em> API <em>for<\/em> Instagram memungkinkan bisnis untuk berinteraksi dengan konsumen secara efektif dan efisien. Selanjutnya, <em>messenger<\/em> API <em>for<\/em> Instagram juga dapat diintegrasikan dan diakses dalam <a href=\"https:\/\/blogs.qiscus.com\/id\/2021\/07\/02\/hemat-waktu-kini-bisa-jawab-dm-media-sosial-instagram-dan-wa-dalam-satu-platform-dengan-instagram-messaging-api\/?utm_source=socmed&utm_medium=organic&utm_campaign=Blog\">satu <em>dashboard<\/em> <\/a>dengan menggunakan layanan <em>multichannel<\/em>. Dengan begitu, bisnis dapat lebih menghemat waktu dalam membalas pesan konsumen.<\/p>\n\n\n\n<p>Bisnis juga dapat terus menciptakan CX yang positif dengan memanfaatkan fitur lain Messenger API for Instagram, seperti fitur <em>private reply<\/em>,<a href=\"https:\/\/www.qiscus.com\/id\/blog\/whatsapp-quick-reply\/\"> <em>quick reply<\/em><\/a><em>, generic template <\/em>dan<em> ice breakers<\/em>. Sebagai contoh, fitur <em>private reply<\/em> yang memungkinkan membalas komentar melalui Instagram DM. Ketika menggunakan fitur ini, konsumen akan menerima pesan dari akun bisnis yang di dalamnya tercantum jawaban untuk komentar konsumen. Fitur ini mempermudah bisnis memulai interaksi yang personal dengan konsumen.<\/p>\n\n\n\n<p>Untuk lebih jelasnya, fitur-fitur tersebut dapat di pelajari pada artikel <a href=\"https:\/\/blogs.qiscus.com\/blog\/2021\/07\/16\/instagram-regular-dms-instagram-messaging-api-whats-the-difference\/\">di sini<\/a>. Keberadaan fitur-fitur tersebut dapat membuat bisnis menghemat waktu dalam menjalin interaksi dengan konsumen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hadirkan_Customer_Experience_yang_Nyata_ke_Dunia_Digital\"><\/span>Hadirkan <em>Customer Experience<\/em> yang Nyata ke Dunia Digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kecepatan, kenyamanan dan agen <em>customer service<\/em> yang membantu menjadi aspek penting bagi konsumen, bahkan tingkat kepentingannya masing-masing mencapai angka <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\">70%.<\/a> Dampak dari pandemi Covid-19 terhadap perilaku konsumen terjadi dengan cepat dan secara tiba-tiba. Proses transaksi berubah dari transaksi secara <em>offline <\/em>dengan tatap muka menjadi <em>online<\/em> menggunakan saluran digital. Bagi bisnis, untuk menang dalam era pandemi saat ini adalah dengan beradaptasi terhadap perilaku konsumen dan menyusun strategi <em>customer experience<\/em> (CX).<\/p>\n\n\n\n<p>Konsumen tidak hanya menginginkan produk yang berkualitas, namun juga pengalaman positif pada saat dan setelah melakukan transaksi. Mengintegrasikan dua atau lebih <em>messaging platform<\/em> dalam satu <em>dashboard<\/em> dapat membantu bisnis Anda menyajikan CX yang positif dan responsif.<\/p>\n\n\n\n<p>Integrasikan <em>messenger<\/em> API <em>for<\/em> Instagram melalui <em>multichannel platform<\/em> dan tingkatkan jangkauan bisnis Anda untuk membuat CX yang berkesan bersama Qiscus <a href=\"http:\/\/bit.ly\/contact-qiscus\">di sini<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Businesses are moving quickly during pandemic, but customer are moving faster. Perkembangan bisnis di era digital disertai dengan&hellip;\n","protected":false},"author":27,"featured_media":765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[224,105,4],"class_list":{"0":"post-764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insight","8":"tag-instagram-direct-message","9":"tag-instagram-messaging-api","10":"tag-multichannel-chat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Messenger API for Instagram: Optimalkan Fungsi Instagram Messaging - Qiscus<\/title>\n<meta name=\"description\" content=\"Untuk mengoptimalkan fungsi messaging on Instagram, Instagram merilis messenger API for Instagram pada tahun 2021. 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