WhatsApp API is a service offered for corporate users by WhatsApp. Previously, we have shared with you what WhatsApp API can offer to create an efficient and seamless customer journey. This time, learn more about how WhatsApp API can help you increase awareness and create more leads for your business.
WhatsApp API: New Business Opportunities
WhatsApp is the most popular instant messaging app in the world, with more than 2 billion users. The penetration of WhatsApp used among the public is quite high. According to the 2020 Digital Report released by Hootsuite and We Are Social, 84% of internet users between the ages of 16 and 64 in Indonesia have used WhatsApp for communication on a daily basis. In fact, WhatsApp has overtaken Facebook as the second most used app in Indonesia after YouTube. With this massive amount of users, WhatsApp has the largest reach compared to similar applications. Moreover, WhatsApp is used by individuals of all ages so businesses will be able to penetrate various audience segmentation to market their products and services. This is an opportunity for businesses to get even closer to their customers on a platform that is already so familiar to their target audience.
Getting More Leads
It is a known fact that getting more leads has to do with designing effective marketing strategies in building your consumers awareness of your products and services. Endorsements and advertisements on social media are generally the first choice when doing digital marketing. When people see an advertisement, a businesses hopes they can become potential customers or even customers. With WhatsApp API, you will be able achieve these expectations. The WhatsApp API will be a direct link between you and potential consumers as it allows integrating WhatsApp API into various channels for a wider reach of your business’ marketing programs.
How to Increase Product Awareness on WhatsApp API
1. Ads directly linked to WhatsApp API account
The easiest way to take advantage of the WhatsApp API to create public awareness is to develop a strategy which includes a call-to-action that directly connects consumers to you with one click. By taking advantage of Ads that click to WhatsApp (CTWA), consumers will be able to connect with you to find out more about your products and services.
2. Use a one-click button to link to WhatsApp on social media and websites
Other than utilizing various advertising platforms, you can also make it easier for potential customers to connect with your WhatsApp business account taking advantage of the exposure of your WhatsApp link on your brand’s social media platforms and website. Integrating WhatsApp API onto these channels will make it easier for consumers to connect with you directly and immediately.
When these medium are maximized, the potential of your marketing campaign increases. With Indonesian Internet users spending over 8 hours per day on average, with3 hours just on social media daily, you will get closer to your potential customer since you will be visible on their “playground”.
3. Automation of greeting messages and green ticks to convince consumers
When potential customers to communicate with you, it’s the best time for you to make a good first impression on them. Through the automated greeting message feature on WhatsApp API provide, you can demonstrate your business’ responsiveness and that you care about their needs. Coupled with the green tick symbol that comes with using the WhatsApp Business API, your credibility will be raised and consumers will be more comfortable and confident in interacting with your business.
It’s time to develop your strategy!
Consumers will be satisfied when they are able to communicate with you effectively to get their needs met. Increase your reach to even more potential customers by applying your current marketing methods and get even closer to them on the WhatsApp AP.
It’s time for you to develop an awareness strategy for your business by utilizing the WhatsApp Business API. Contact us to find out more.